{"id":130097,"date":"2019-10-09T15:51:36","date_gmt":"2019-10-09T13:51:36","guid":{"rendered":"https:\/\/www.waitfashion.com\/new-look-for-off-white-virgil-abloh-announces-the-new-logos-launch\/"},"modified":"2019-10-09T15:51:36","modified_gmt":"2019-10-09T13:51:36","slug":"new-look-for-off-white-virgil-abloh-announces-the-new-logos-launch","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/new-look-for-off-white-virgil-abloh-announces-the-new-logos-launch\/","title":{"rendered":"New look for Off-White\u2122, Virgil Abloh announces the new logo&#8217;s launch"},"content":{"rendered":"<h2>Off-White\u2122 changes logo!<br \/>\nThe news is revealed by the designer Virgil Abloh on his Instagram account.<\/h2>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B29VlWcpk7H\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Visualizza questo post su Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/B29VlWcpk7H\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">@off____white\u2122 **updated identity. miscellaneous images.<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Un post condiviso da @<a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/virgilabloh\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\"> virgilabloh<\/a> in data: <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-09-28T14:33:48+00:00\">28 Set 2019 alle ore 7:33 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Since the beginning <strong>Off-White\u2122<\/strong> has always stood out for its more graphic and verbal vocation: the two divergent directional arrows that until now have been the background for <a href=\"\/\/www.waitfashion.com\/en\/re-creation-center-virgil-abloh-nikelab\/\" target=\"_blank\" rel=\"noopener\"><strong>Abloh<\/strong><\/a>&#8216;s brand, despite their minimalist imprint, have always stood out in the scenario streetwear thanks to their bold visual impact.<\/p>\n<p>Today the graphic soul evolves, turning into a &#8220;comic&#8221;: the new<strong> Off-White\u2122<\/strong> logo in fact, looks like a stencil composed of <strong>two hands<\/strong> positioned under the words &#8220;<strong>Off<\/strong>&#8221; and &#8220;<strong>White\u2122<\/strong>&#8221; in a serif font and a <strong>face<\/strong> which takes the place of the old dash. These are the new elements that give life to an <strong>updated identity<\/strong> and outline a different aspect than the previous logo that we all know.<\/p>\n<p>To better represent this change, the designer has chosen to put the new logo on a basic <strong>black T-shirt<\/strong> called \u201c<a href=\"https:\/\/www.shopenauer.com\/en\/brand\/off-white\" target=\"_blank\" rel=\"noopener\"><strong>NEW LOGO T-SHIRT<\/strong><\/a>\u201d.<\/p>\n<p><a href=\"https:\/\/www.shopenauer.com\/en\/product\/10371-off-white-off-white-trade-new-logo-tee\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-67746\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/10\/Screenshot-2019-10-09-at-15.21.58.png\" alt=\"off-white\u2122 logo\" width=\"347\" height=\"426\" data-id=\"67746\" \/><\/a>\u00a0 \u00a0 \u00a0\u00a0<a href=\"https:\/\/www.shopenauer.com\/en\/product\/10370-off-white-off-white-trade-new-logo-tee\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-67747\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/10\/Screenshot-2019-10-09-at-15.22.09.png\" alt=\"off-white\u2122 logo\" width=\"351\" height=\"427\" data-id=\"67747\" \/><\/a><\/p>\n<p style=\"text-align: center;\">&#8211; Off-White\u2122 new logo Tee, click on the image to buy it &#8211;<\/p>\n<p>&nbsp;<\/p>\n<h6><\/h6>\n<h3><\/h3>\n<h3 style=\"text-align: left;\">Does the brand want to take a new stylistic path?<\/h3>\n<p>The reasons for this change are not entirely clear, but it was also made official by the presentation\u00a0<a href=\"https:\/\/gcs-vimeo.akamaized.net\/exp=1570560778~acl=%2A%2F1495815273.mp4%2A~hmac=6ff00ab6a99d5cbaec8525a3e9e7a73416cb89d06a80c6f3b5d7f453a676ee4b\/vimeo-prod-skyfire-std-us\/01\/2708\/14\/363542607\/1495815273.mp4\" target=\"_blank\" rel=\"noopener\">video<\/a>\u00a0of the last show for the <strong>SS20 collection<\/strong> on the occasion of the \u201c<strong>Meteor Strike<\/strong>\u201d show during <strong>Paris Fashion Week<\/strong>.<br \/>\nCertainly, despite the restyling, <strong>Off-White\u2122\u00a0<\/strong>would seem not to want to give up its strong basic dualism that plays between the <strong>minimal<\/strong> and the <strong>aesthetic of impact<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67759\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/10\/off-white-new-logo-1.jpg\" alt=\"\" width=\"1600\" height=\"1000\" data-id=\"67759\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Off-White\u2122 changes logo! The news is revealed by the designer Virgil Abloh on his Instagram account. &nbsp; &nbsp; Visualizza questo post su Instagram &nbsp; @off____white\u2122 **updated identity. miscellaneous images. Un post condiviso da @ virgilabloh in data: 28 Set 2019 [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,69417],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130097"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=130097"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130097\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=130097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=130097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=130097"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=130097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}