{"id":130029,"date":"2019-09-12T17:15:35","date_gmt":"2019-09-12T15:15:35","guid":{"rendered":"https:\/\/www.waitfashion.com\/mfw-events-rrlab-launches-5way-a-pop-up-concept-store-dedicated-to-emerging-international-designers\/"},"modified":"2019-09-12T17:15:35","modified_gmt":"2019-09-12T15:15:35","slug":"mfw-events-rrlab-launches-5way-a-pop-up-concept-store-dedicated-to-emerging-international-designers","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/mfw-events-rrlab-launches-5way-a-pop-up-concept-store-dedicated-to-emerging-international-designers\/","title":{"rendered":"MFW EVENTS: RRLAB launches 5WAY, a pop-up concept store dedicated to emerging international designers"},"content":{"rendered":"

For the 2019 Fashion Week the RRLab agency, created by Roberto Castelluzzo and Ruth Read, launches 5WAY, a pop-up concept store that will exhibit the creations of emerging international designers.<\/h2>\n

\"5way<\/p>\n

The fact that international Fashion Weeks<\/strong> are increasingly an opportunity for research and purchase, not only for buyers, but also for customers, is now a fact, as demonstrated by the pop-up shops<\/strong> that accompany some fashion shows from New York to Shanghai.<\/p>\n

This is a real revolution<\/strong> that does not only concern the big brands, but also independent brands<\/strong>. And it is precisely following this trail that 5WAY opens its pop-up concept store from 13 to 22 September 2019.<\/strong><\/p>\n

\"5way \"5way<\/p>\n

Located between via Torino and the Cinque Vie<\/strong>, the new concept store will be distributed on over 200sqm, 2 floors and 14 shop windows<\/strong> on the street<\/strong>, which for 10 days will connect the research and experimentation of 50 independent designers<\/strong>, with the public of the Milan Fashion Week<\/a>.<\/strong><\/p>\n

Australia, Asia, Europe, South America and North America<\/strong> are the countries of origin of the brands carefully selected according to criteria of contemporaneity, innovation and sustainability,<\/strong> which on the occasion of the Fashion Week<\/strong> will arrive in Milan<\/strong> not on the runways but in a concept store.<\/p>\n

In addition to selling, 5WAY<\/strong> promotes a rich calendar of workshops<\/strong>, events<\/strong> and moments of relax<\/strong> in a free-entrance way, where the customers will have the opportunity to personally meet the designers <\/strong>and interact with their products.<\/p>\n

Among the confirmed international names: promising New York-based ethical fashion designer Corban Harper<\/strong><\/a>, the promising young Danish Nicoline Hansen<\/strong><\/a> known for her latex natural rubber creations and the Australian designer Chloe Mottau<\/strong><\/a> already famous on the Sydney catwalks.\u00a0There are also representatives of Italy, such as the Alcoolique<\/strong><\/a> brand by Rocco Adriano Galluccio<\/strong> that interprets the Neapolitan tailoring tradition in a modern key.<\/p>\n

\"5way<\/p>\n

Not just young brands, but there will also be important retail players<\/strong> such as Aequem<\/strong><\/a> sustainable fashion e-commerce and the innovative Berlin collective AA Collected<\/strong><\/a> which brings together 13 local designers.<\/p>\n

To complete the shopping experience there will also be a pop-up bar<\/strong> in partnership with the Italian craft beer Vetra Birre<\/strong><\/a> and an area dedicated to relax and shiatsu massages<\/strong> created in collaboration with the Holis Factory<\/strong><\/a> team. The furnishings of the store will also house some cardboard furniture of the eco-compatible design brand Sekkei<\/strong><\/a>, in line with the attention to the sustainability of the entire project.<\/p>\n","protected":false},"excerpt":{"rendered":"

For the 2019 Fashion Week the RRLab agency, created by Roberto Castelluzzo and Ruth Read, launches 5WAY, a pop-up concept store that will exhibit the creations of emerging international designers. The fact that international Fashion Weeks are increasingly an opportunity […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130029"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=130029"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130029\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=130029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=130029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=130029"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=130029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}