{"id":129911,"date":"2019-07-17T10:00:54","date_gmt":"2019-07-17T08:00:54","guid":{"rendered":"https:\/\/www.waitfashion.com\/you-cannot-be-serious-sergio-tacchinis-fall-campaign\/"},"modified":"2019-07-17T10:00:54","modified_gmt":"2019-07-17T08:00:54","slug":"you-cannot-be-serious-sergio-tacchinis-fall-campaign","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/you-cannot-be-serious-sergio-tacchinis-fall-campaign\/","title":{"rendered":"\u00abYou cannot be serious!\u00bb: Sergio Tacchini’s fall campaign"},"content":{"rendered":"
\"Sergio

The Hooligan<\/p><\/div>\n

THE ITALIAN BRAND POINTS ON SIMPLICITY AND PERSONALITY OUTSIDE THE CHORUS<\/h2>\n

\u00abYou cannot be serious!\u00bb is the new claim by Sergio Tacchini<\/strong>. Starting from autumn 2019<\/strong>, the brand will launch the advertising campaign for the new collection. There are three elements that stand out: irony, tradition and a clean image. The result? A strong way to present the new creations to the world.<\/p>\n

\"Sergio

The Urban Ninja<\/p><\/div>\n

After the graphic line of winter 2018<\/a>, the focus shifts to faces<\/strong>, as there is no scenic element to disturb the background. The protagonists are \u00abyoung people with very strong personalities, the protagonists of our time; there is the sportsman, with marked traits and reminiscent of the hooligans, the somewhat self-centered and over-the-top artist, the model and the urban ninja, the metropolitan girl who maintains her marked femininity despite a masculine look. All young people who come out of the chorus thanks to their charisma, exactly as he did 40 years ago John McEnroe.\u00bb<\/p>\n

\"Sergio

The Model<\/p><\/div>\n

THE CHARACTER OF MCENROE AND THE STORY OF SERGIO TACCHINI<\/h2>\n

Wimbledon is finished. Novak (Nole) \u0110okovi\u0107, for men, and Simona Halep, for women, are the winners. Tennis<\/strong> is a historic sport and Sergio Tacchini has certainly contributed to its time, above all, obviously, on an aesthetic level. At least since 1966, when it was founded by the same tennis player. Over the years John McEnroe<\/strong> has been one of the protagonists and it is precisely to him to attribute the phrase \u00abYou cannot be serious\u00bb, issued during the edition of the English tournament in 1981.<\/p>\n

\"Sergio

The Artist<\/p><\/div>\n

Irreverent, the Italian company has chosen it to launch a dual message: \u00abit is referring to the attitudes of the four characters (protagonists of the campaign, ed), but also to the very idea of \u200b\u200bnot taking yourself seriously , to leave space to irony.\u00bb Because in the end, the real champions, are those who take the defeats with philosophy and equally not so seriously the victories.<\/p>\n

sergiotacchini.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

THE ITALIAN BRAND POINTS ON SIMPLICITY AND PERSONALITY OUTSIDE THE CHORUS \u00abYou cannot be serious!\u00bb is the new claim by Sergio Tacchini. Starting from autumn 2019, the brand will launch the advertising campaign for the new collection. There are three […]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,69417,69448,9],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129911"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=129911"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129911\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=129911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=129911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=129911"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=129911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}