{"id":129883,"date":"2019-07-04T16:24:35","date_gmt":"2019-07-04T14:24:35","guid":{"rendered":"https:\/\/www.waitfashion.com\/artica-arbox-is-the-new-streetwear-brand-by-yeezys-ex-ceo-cristiano-minchio\/"},"modified":"2019-07-04T16:24:35","modified_gmt":"2019-07-04T14:24:35","slug":"artica-arbox-is-the-new-streetwear-brand-by-yeezys-ex-ceo-cristiano-minchio","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/artica-arbox-is-the-new-streetwear-brand-by-yeezys-ex-ceo-cristiano-minchio\/","title":{"rendered":"artica-arbox is the new streetwear brand by YEEZY’s ex-CEO Cristiano Minchio"},"content":{"rendered":"

After leaving YEEZY, Cristiano Minchio, he launched artica-arbox a new luxury streetwear brand, along with artistic director Irene Roth.<\/h2>\n

\"artica-arbox\"<\/p>\n

Founded in 2018, by Cristiano Minchio<\/strong>, YEEZY<\/a>‘s former CEO with Irene Roth<\/strong>, a former film guru, artica-arbox<\/strong> is the new Made In Italy streetwear brand<\/strong><\/a>, whose name is inspired by the names that Irene’s sons used to exchange from small when they played superheroes, and this in many ways represents the brand’s spirit: allowing people to play with their own identity<\/strong>.<\/p>\n

With its unique and innovative character<\/strong>, the brand takes its inspiration from the interaction between design, art, fashion, music and modern culture and consists of a unisex wardrobe<\/strong> for a luxury lover who does not want to give up their freedom of expression.<\/p>\n

\"artica-arbox\"<\/p>\n

artica-arbox<\/strong> wants to reinterpret the classic silhouette adapting it to the most eclectic customer, proposing new versions with avant-garde fabrics thus representing the new contemporary individuality<\/strong> that wants to be ever more free from the “classic luxury”\u00a0constraints and codes.<\/p>\n

For the PE20 collection<\/strong>, artica-arbox<\/strong>‘s inspiration comes from\u00a0art and technology<\/strong> translated through unconventional materials such as PVC, piping and rubber coating. The lookbook highlights all the themes surrounding science fiction realms and visions of the future, reinterpreting our perception of human physicality.<\/strong><\/p>\n