{"id":129833,"date":"2019-06-14T14:48:33","date_gmt":"2019-06-14T12:48:33","guid":{"rendered":"https:\/\/www.waitfashion.com\/wait-pitti-96-woolrich-keeps-you-warm-dry-and-protected\/"},"modified":"2019-06-14T14:48:33","modified_gmt":"2019-06-14T12:48:33","slug":"wait-pitti-96-woolrich-keeps-you-warm-dry-and-protected","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/wait-pitti-96-woolrich-keeps-you-warm-dry-and-protected\/","title":{"rendered":"Wait @ Pitti 96: Woolrich Keeps you Warm, Dry and Protected"},"content":{"rendered":"<h2>For the Pitti Uomo 96, Woolrich presented its SS2020 giving its guests an experience that revolves around the three key elements of the slogan &#8220;Woolrich Keeps you Warm, Dry and Protected&#8221;.<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Woolrich<\/strong> is the par excellence brand that connects\u00a0<strong>outdoor and nature<\/strong> since the beginning in 1830, the year in which the brand began supplying fabrics to those who had a <strong>fishing hobby<\/strong> or worked as a<strong> lumberjack<\/strong>, <strong>woodcutter<\/strong> and <strong>hunter<\/strong>.<\/p>\n<p>For the 96th edition of <a href=\"\/\/www.waitfashion.com\/en\/pierre-louis-mascia-dresses-pitti-uomo-96-and-presents-the-new-collection\/\">Pitti Uomo<\/a>, the relationship between <strong>Woolrich and the outdoor<\/strong> is further <strong>explored<\/strong>,<strong> illustrated<\/strong> and <strong>celebrated<\/strong> through a series of exclusive experiences.<\/p>\n<p>&nbsp;<\/p>\n<h2>&#8220;Keep you warm, keep you dry, keep you protected&#8221;<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64971\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/06\/woolrich-pitti-uomo-9600001.jpg\" alt=\"woolrich pitti uomo 96\" width=\"1868\" height=\"1238\" data-id=\"64971\" \/><\/p>\n<p>As we have already said, Woolrich creates <em><strong>&#8220;Garments with a Purpose since 1830&#8221;<\/strong><\/em>: therefore it is not surprising that <strong>functionality<\/strong> has once again the highest priority for the brand.<\/p>\n<p>For the SS2020,<strong> wind<\/strong> and <strong>water<\/strong> are the key elements of a collection that focuses mainly on versatile garments such as <strong>transeasonal down jackets<\/strong>, <strong>waterproof proposals<\/strong> and <strong>multi-layer windbreakers<\/strong>, all adaptable to any seasonal need.<\/p>\n<p><strong>Performance<\/strong> is the heartbeat of the brand and the three-in-one approach is constantly evolving: technical partners like<strong> Goretex<\/strong> and <strong>Pertex<\/strong> guarantee protection from the elements as well as maximum protection and breathability.<\/p>\n<p>For the first time ever, <strong>Woolrich<\/strong> realizes its garments through<strong> sustainable materials<\/strong> such as polyester made from recycled plastic and nylon obtained from textile industry waste, without the use of harmful products.<\/p>\n<p>For <strong>footwear<\/strong> instead, once again the collaboration between <strong>Woolrich and Vibram<\/strong> is confirmed, which together present the summer versions characterized by many details and functions: a mix of materials, reflective finishes and a look inspired by the 90s, provide the perfect fusion of fashion and comfort grip and comfort.<\/p>\n<p>&nbsp;<\/p>\n<h2>The Experience<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64972\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/06\/woolrich-pitti-uomo-9600004.jpg\" alt=\"woolrich pitti 96\" width=\"1872\" height=\"1102\" data-id=\"64972\" \/><\/p>\n<p>The experience for the discovery of the new collection began at the <strong>Woolrich Extreme Experience Room<\/strong>, a specially designed space where visitors could try windbreakers and similar products for spring and summer.<\/p>\n<p>Through the<strong> Video Mapping Experience<\/strong>, it was instead possible to explore the concept of sustainability through projections of products and natural elements on the niches of the Octagonal Room.<\/p>\n<p>The journey ends with the last stop, the <strong>Woolrich Summer Garden<\/strong>, an experiential journey immersed in the green leaves, as a further reference to the outdoors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the Pitti Uomo 96, Woolrich presented its SS2020 giving its guests an experience that revolves around the three key elements of the slogan &#8220;Woolrich Keeps you Warm, Dry and Protected&#8221;. &nbsp; Woolrich is the par excellence brand that connects\u00a0outdoor [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,69417],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129833"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=129833"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129833\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=129833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=129833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=129833"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=129833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}