{"id":129589,"date":"2019-03-14T10:57:07","date_gmt":"2019-03-14T08:57:07","guid":{"rendered":"https:\/\/www.waitfashion.com\/borsalino-the-brands-relaunch-continues-with-the-new-ss19-campaign\/"},"modified":"2019-03-14T10:57:07","modified_gmt":"2019-03-14T08:57:07","slug":"borsalino-the-brands-relaunch-continues-with-the-new-ss19-campaign","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/borsalino-the-brands-relaunch-continues-with-the-new-ss19-campaign\/","title":{"rendered":"Borsalino, the brand&#8217;s relaunch continues with the new SS19 campaign"},"content":{"rendered":"<p><em><strong>Borsalino<\/strong> introduces the <strong>Spring-Summer 2019<\/strong> collection with a preview of the campaign signed by photographer <strong>Joseph Cardo<\/strong>.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62939\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/03\/borsalino-ss19-1.jpg\" alt=\"\" width=\"1600\" height=\"1200\" data-id=\"62939\" \/><\/p>\n<p>The <strong>re-launch strategy<\/strong> of the brand continues, reinterpreting the aesthetic codes of its past, building a new idea of \u200b\u200bbeauty that will lead to the future, an icon of elegance and style with over 160 years of history.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62940\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/03\/borsalino-ss19-2.jpg\" alt=\"\" width=\"1600\" height=\"1200\" data-id=\"62940\" \/><\/p>\n<p>&#8220;What is more beautiful than rediscovering yourself by reading your own time? What is a memory if not a tear in the memory in which we see ourselves, our life understanding its beauty, which emerges from the tear and which is recomposed and firm in our contemporaneity &#8220;, says <strong>Giacomo Santucci<\/strong>, Creative Curator Borsalino,<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62941\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/03\/borsalino-ss19-3.jpg\" alt=\"\" width=\"1600\" height=\"1200\" data-id=\"62941\" \/><\/p>\n<p>A gesture of art, the tear, awareness of this memory, associated with another gesture of art that colors this emerging universe. Joseph Cardo, in a sophisticated and conceptually acrobatic photographic and graphic interpretation, makes the idea of \u200b\u200bmemory and of photographic<strong> &#8220;art &amp; craft&#8221;<\/strong> as <strong>sublimation of joy, beauty and art<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62942\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/03\/borsalino-ss19-4.jpg\" alt=\"\" width=\"1600\" height=\"1200\" data-id=\"62942\" \/><\/p>\n<p><em>&#8220;It&#8217;s a project that helped me understand the lack of boundaries between each artistic expression, in which only one thing wins: beauty. Working on a brand and its history through the game of emotions and surprises goes beyond the photo, it&#8217;s like playing with a large magnifying glass that allows you to open new perspectives and go further, bring the manual dexterity and the necessary aesthetic sense to make photography a work comparable to other arts &#8220;,\u00a0<\/em>explains Joseph Cardo .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Borsalino introduces the Spring-Summer 2019 collection with a preview of the campaign signed by photographer Joseph Cardo. The re-launch strategy of the brand continues, reinterpreting the aesthetic codes of its past, building a new idea of \u200b\u200bbeauty that will lead [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,69448,69494],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129589"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=129589"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129589\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=129589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=129589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=129589"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=129589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}