{"id":129583,"date":"2019-03-12T15:05:24","date_gmt":"2019-03-12T13:05:24","guid":{"rendered":"https:\/\/www.waitfashion.com\/5-preview-make-a-change-a-sustainable-approach-to-fashion\/"},"modified":"2019-03-12T15:05:24","modified_gmt":"2019-03-12T13:05:24","slug":"5-preview-make-a-change-a-sustainable-approach-to-fashion","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/5-preview-make-a-change-a-sustainable-approach-to-fashion\/","title":{"rendered":"5 Preview, make a change: a sustainable approach to fashion"},"content":{"rendered":"<div id=\"attachment_62865\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-62865\" class=\"size-large wp-image-62865\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/03\/waitfashion-moda-5-preview_1-570x856.jpg\" alt=\"\" width=\"570\" height=\"856\" data-id=\"62865\" \/><p id=\"caption-attachment-62865\" class=\"wp-caption-text\">5 Preview primavera-estate 2019<\/p><\/div>\n<p>We talked about continuously. <strong>Fashion pollutes<\/strong>, contributes negatively to climate change. <strong>5 Preview<\/strong> has decided to turn the page. But concretely. Without rhetoric and glossy images, the brand, born in a foreground of a building in Rome, where its founder, <strong>Emeli M\u00e5rtensson<\/strong> lived, focuses on the motto <em>make a change<\/em>. To change. Not only at the material level, but also within the working environment. Eco-sustainability at all levels.<\/p>\n<div id=\"attachment_62866\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-62866\" class=\"size-large wp-image-62866\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/03\/waitfashion-moda-5-preview_2-570x855.jpg\" alt=\"\" width=\"570\" height=\"855\" data-id=\"62866\" \/><p id=\"caption-attachment-62866\" class=\"wp-caption-text\">5 Preview primavera-estate 2019<\/p><\/div>\n<p>Inside the offices, 5 Preview Studios recycle paper and plastic, but they also discuss whether or not to take the plane to move. At face-to-face meetings in distant lands, they favor technology gifts and use Skype. Obviously the brand&#8217;s production is not like that of the big names, which boast millions of garments made per collection. Those of 5 Preview amount to around <strong>eighty thousand garments per year<\/strong>. However, if they were conceived in a way that was not responsible for the environment, they would be equally harmful. That&#8217;s why they ask the producers to do only what the buyers have ordered, thus avoiding inventories.<\/p>\n<div id=\"attachment_62867\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-62867\" class=\"size-large wp-image-62867\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/03\/waitfashion-moda-5-preview_3-570x855.jpg\" alt=\"\" width=\"570\" height=\"855\" data-id=\"62867\" \/><p id=\"caption-attachment-62867\" class=\"wp-caption-text\">5 Preview primavera-estate 2019<\/p><\/div>\n<p>We like to think that the Scandinavian team reflects these aspects on a daily basis. Moreover, the situation is very serious. We can all realize it: a few days ago the temperature in Milan reached 22 degrees, and we are not even in mid-March. In theory it is winter. That of 5 Preview, then, is <strong>an example of how things should be done<\/strong>. Ethics able to prevail. This is also demonstrated by the initiative to donate the few unused garments to the struggling women of Stockholm, where the brand is based.<\/p>\n<p>On social platforms, they give advice on how to wash clothes &#8211; produced in Sweden, China (hopefully in a controlled and responsible manner), Italy and Portugal &#8211; to pollute and waste water as little as possible. In 2016, as everyone rushes to experience <em>Black Friday<\/em>, the company differs from it publicly. Another milestone is the choice in 2019 <strong>to no longer use the plastic bag for packaging<\/strong> and to replace it with a corn starch. By 2020, instead they are aiming to make organic cotton t-shirts. Further step after that of recycle the chemicals inside a closed system, so as not to pollute the environment.<\/p>\n<p><a href=\"http:\/\/www.5preview.com\">5preview.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We talked about continuously. Fashion pollutes, contributes negatively to climate change. 5 Preview has decided to turn the page. But concretely. Without rhetoric and glossy images, the brand, born in a foreground of a building in Rome, where its founder, [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,69417,69447,9474,69448,9],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129583"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=129583"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129583\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=129583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=129583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=129583"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=129583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}