{"id":129487,"date":"2019-02-13T12:42:34","date_gmt":"2019-02-13T10:42:34","guid":{"rendered":"https:\/\/www.waitfashion.com\/virtual-future-balenciaga-presents-its-new-summer-2019-campaign\/"},"modified":"2019-02-13T12:42:34","modified_gmt":"2019-02-13T10:42:34","slug":"virtual-future-balenciaga-presents-its-new-summer-2019-campaign","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/virtual-future-balenciaga-presents-its-new-summer-2019-campaign\/","title":{"rendered":"Virtual Future: Balenciaga presents its new Summer 2019 campaign"},"content":{"rendered":"<p><em>For its latest <strong>Summer 2019 campaign<\/strong>, <strong>Balenciaga<\/strong> is inspired by the virtual world. The label, led by <strong>Demna Gvasalia<\/strong>, has just released a video with a futuristic soul in which it presents a range of pieces including clothing, accessories and shoes.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/F0W1bkBEz10\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>To promote the new collection, Balenciaga has hired artist and director <strong>Jon Rafman<\/strong>. The video, almost 2 minutes, in perfect <strong>Matrix style<\/strong> is devoid of dialogues; in fact, creating the perfect mood are the sound and visual effects and the scenography.<\/p>\n<p>Struggling for a bag, the Balenciaga models in <strong>tapered dresses<\/strong> and <a href=\"\/\/www.waitfashion.com\/en\/balenciaga-eyewear-arrives-at-dover-street-market\/\"><strong>futuristic sunglasses<\/strong><\/a>, make their way through a city, a laboratory and an intentionally amateur green screen, fighting and throwing lasers all the time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For its latest Summer 2019 campaign, Balenciaga is inspired by the virtual world. The label, led by Demna Gvasalia, has just released a video with a futuristic soul in which it presents a range of pieces including clothing, accessories and [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69417,8,9,69448],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129487"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=129487"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129487\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=129487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=129487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=129487"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=129487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}