{"id":129449,"date":"2019-02-04T12:44:47","date_gmt":"2019-02-04T10:44:47","guid":{"rendered":"https:\/\/www.waitfashion.com\/to-gather-together-the-new-gucci-campaign-to-fight-the-gender-inequality\/"},"modified":"2019-02-04T12:44:47","modified_gmt":"2019-02-04T10:44:47","slug":"to-gather-together-the-new-gucci-campaign-to-fight-the-gender-inequality","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/to-gather-together-the-new-gucci-campaign-to-fight-the-gender-inequality\/","title":{"rendered":"&#8220;To Gather Together&#8221;, the new Gucci campaign to fight the gender inequality"},"content":{"rendered":"<p><em><strong>Gucci announces the latest move in its Chime for Change campaign, supporting six organizations around the world to fight the gender inequality.<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61563\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/02\/gucci_chime-for-change-2019-gender.jpg\" alt=\"\" width=\"3552\" height=\"915\" data-id=\"61563\" \/><\/p>\n<p><strong>CHIME FOR CHANGE<\/strong> is a social campaign launched in 2013 by<strong> Gucci<\/strong> in collaboration with Beyonc\u00e9 Knowles-Carter and Salma Hayek Pinault and the help of partners such as Hearst Magazines, Facebook, the Kering Foundation and the Bill &amp; Melinda Gates Foundation.<\/p>\n<p>This time, the creative director of Gucci, <strong>Alessandro Michele<\/strong> writes a new chapter in the history of social battles and, with the support of six organizations such as <em>Equality Now, Global Fund for Women, Ms. Foundation for Women, UN Women, Vital Voices<\/em> and <em>Women Deliver<\/em>, works side by side with the Italian street artist <strong>MP5<\/strong> to support the <strong>gender equality<\/strong>.<\/p>\n<p>The new campaign, <em><strong>&#8220;To Gather Together&#8221;<\/strong><\/em> is not a simple game of the words <em>&#8220;gather&#8221;<\/em> and <em>&#8220;together&#8221;<\/em>, but it is a real challenge especially for new generations and, therefore, for all of us.<\/p>\n<p>To fully express the theme in question, the artist has created <strong>murals<\/strong> following his audacious and monochromatic style, in which <strong>human figures appear not identifiable by gender or other, one close to the others joined by the symbol of the equal &#8220;=&#8221;<\/strong> .<br \/>\nHis works, already viral on social media, are in places like <strong>London, Hong Kong, New York, Milan<\/strong> and <strong>Taiwan<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<style type=\"text\/css\">\r\n\t#foogallery-gallery-61566 .fg-image {\r\n        width: 640px;\r\n    }\r\n<\/style>\r\n\t\t\t\t<div class=\"foogallery foogallery-container foogallery-image-viewer foogallery-link-image foogallery-lightbox-foobox fg-center fg-image-viewer fg-light fg-border-thin fg-shadow-outline fg-loading-default fg-loaded-fade-in fg-caption-hover fg-hover-fade fg-hover-zoom fg-ready\" id=\"foogallery-gallery-61566\" data-foogallery=\"{&quot;item&quot;:{&quot;showCaptionTitle&quot;:true,&quot;showCaptionDescription&quot;:true},&quot;lazy&quot;:true,&quot;template&quot;:{&quot;loop&quot;:true}}\" >\r\n\t<div class=\"fiv-inner\">\r\n\t\t<div class=\"fiv-inner-container\">\r\n\t\t\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/02\/GUCCI_ArtWall_London_chime-for-change-2019.jpg\" data-caption-title=\"Gucci ArtWall London\" data-attachment-id=\"170709\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img fetchpriority=\"high\" decoding=\"async\" title=\"Gucci ArtWall London\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2019\/02\/GUCCI_ArtWall_London_chime-for-change-2019\/2476003967.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Gucci ArtWall London<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/02\/GUCCI_ArtWall_Milan_Day_HR_CourtesyofGucci-556899.jpg\" data-caption-title=\"Gucci ArtWall Milan\" data-attachment-id=\"170710\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Gucci ArtWall Milan\" width=\"270\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2019\/02\/GUCCI_ArtWall_Milan_Day_HR_CourtesyofGucci-556899\/3736829077.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22270%22%20height%3D%22360%22%20viewBox%3D%220%200%20270%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Gucci ArtWall Milan<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2019\/02\/gucci-chime-for-change-mp5-gender-equality-zine-short-film-000.jpg\" data-caption-title=\"Gucci ArtWall New York\" data-attachment-id=\"170711\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Gucci ArtWall New York\" width=\"540\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2019\/02\/gucci-chime-for-change-mp5-gender-equality-zine-short-film-000\/1369551111.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22540%22%20height%3D%22360%22%20viewBox%3D%220%200%20540%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Gucci ArtWall New York<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div>\t\t<\/div>\r\n\t\t<div class=\"fiv-ctrls\">\r\n\t\t\t<div class=\"fiv-prev\"><span>Prev<\/span><\/div>\r\n\t\t\t<label class=\"fiv-count\"><span class=\"fiv-count-current\">1<\/span>of<span class=\"fiv-count-total\">3<\/span><\/label>\r\n\t\t\t<div class=\"fiv-next\"><span>Next<\/span><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\n<p>&nbsp;<\/p>\n<p>The ArtWall, are not the only means used by Gucci for the CHIME FOR CHANGE project, in fact, the brand this time has opted for a real<strong> guerrilla marketing<\/strong> also acting on both the print media and multimedia.<br \/>\nSo this is how we see the birth of the first edition of <strong>CHIME zine<\/strong>, curated by Adam Eli, which includes contributions by activists, artists and writers from all over the world, and a short film by Jade Jackman and Irregular Labs entitled <strong>&#8220;The Future is Fluid&#8221;<\/strong>, a film about Generation Z who shares his thoughts on the definition of gender, screened at the Sundance Film Festival.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nFUvLNL7E8Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gucci announces the latest move in its Chime for Change campaign, supporting six organizations around the world to fight the gender inequality. CHIME FOR CHANGE is a social campaign launched in 2013 by Gucci in collaboration with Beyonc\u00e9 Knowles-Carter and [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,69448],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129449"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=129449"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129449\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=129449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=129449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=129449"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=129449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}