{"id":129391,"date":"2019-01-21T00:27:50","date_gmt":"2019-01-20T22:27:50","guid":{"rendered":"https:\/\/www.waitfashion.com\/wait-pitti-95-huemn-at-the-antipodes-of-fast-fashion-a-month-and-a-half-to-embroider-a-single-sweatshirt\/"},"modified":"2019-01-21T00:27:50","modified_gmt":"2019-01-20T22:27:50","slug":"wait-pitti-95-huemn-at-the-antipodes-of-fast-fashion-a-month-and-a-half-to-embroider-a-single-sweatshirt","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/wait-pitti-95-huemn-at-the-antipodes-of-fast-fashion-a-month-and-a-half-to-embroider-a-single-sweatshirt\/","title":{"rendered":"WAIT @ PITTI 95: Huemn, at the antipodes of fast fashion. A month and a half to embroider a single sweatshirt!"},"content":{"rendered":"

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One month<\/strong> to embroider only one sweatshirt by hand<\/strong>. A month and a half<\/strong> to embroider the long version.<\/strong><\/p>\n

I rewrite it in capital letters because maybe you did not understand correctly: ONE MONTH AND HALF = 1 ONLY HAND-EMBROIDED SWEATSHIRT.<\/strong> This is the necessary time, and nothing else, to create this masterpiece. The same that needs a tapestry to be braided by wise fingers.<\/p>\n

This is the wonder of fashion, where mass-market<\/strong><\/em> is strongly opposed to quality craftsmanship.<\/em><\/p>\n

But here the comparison between fast-fashion<\/strong> (fast, both in the realization and that fast also for the type of ‘consumption’) and what I could define ultra-slow-fashion<\/strong>, becomes something extreme and impressive.<\/p>\n

But in a market that is increasingly mass<\/strong><\/em> and increasingly fast<\/strong><\/em>, those who have the economic possibilities, and the desire to be unique, today has more and more interest in finding its own niche. It is here where these brand-jewel can be born and live.<\/p>\n

The brand you see photographed here, is called Huemn<\/strong> and comes from India<\/strong>, and this is also a big news, because rarely, at Pitti we interface with Indian brands.<\/p>\n

Naturally, a garment that needs more than a month’s work has its logical price: the sweatshirts you see here will come out over 2000 euros. But considering the result and the time taken, we are far from astonished.<\/p>\n

There are also other types of garments that bear witness to the brand’s creativity, where embroideries and padding give life to real animal faces.<\/p>\n

Find some pieces also on the site: www.huemn.in<\/strong><\/a><\/p>\n

Surely a brand to love, and to follow. We hope that some of our readers will also have the chance to buy it.<\/p>\n

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One month to embroider only one sweatshirt by hand. A month and a half to embroider the long version. I rewrite it in capital letters because maybe you did not understand correctly: ONE MONTH AND HALF = 1 ONLY HAND-EMBROIDED […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69417,8,9,69448,3479,69456],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129391"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=129391"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129391\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=129391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=129391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=129391"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=129391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}