{"id":129343,"date":"2019-01-10T16:09:29","date_gmt":"2019-01-10T14:09:29","guid":{"rendered":"https:\/\/www.waitfashion.com\/wait-pitti-95-y-project-brings-the-pop-up-to-the-catwalk\/"},"modified":"2019-01-10T16:09:29","modified_gmt":"2019-01-10T14:09:29","slug":"wait-pitti-95-y-project-brings-the-pop-up-to-the-catwalk","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/wait-pitti-95-y-project-brings-the-pop-up-to-the-catwalk\/","title":{"rendered":"Wait @ Pitti 95, Y\/Project brings the pop-up to the catwalk"},"content":{"rendered":"

The guest designer of Pitti Uomo 95<\/a>, Glenn Martens received blank page and the keys of the city of Florence to perform a magical happening around the Y\/Project brand Fall\/Winter 19\/20 fashion show.<\/strong><\/em><\/p>\n

\"\"<\/p>\n

After making her debut in Paris as a junior designer for Jean Paul Gaultier and Martin Margiela, Glenn Martens<\/strong> arrives at Y\/Project<\/strong><\/a> as creative director and soon the brand has achieved worldwide success.
\nUnder his direction, in fact, the avant-garde brand has rebounded from the road to haute couture, challenging all the proportions of fashion and fading the gap between man and woman to create their own recontextualized style<\/strong>.<\/p>\n

\"\"<\/p>\n

To present his new collection, Martens stages a fashion show at the large cloisters of one of the greatest jewels of the Renaissance city: the church of Santa Maria Novella<\/strong>, a Gothic beauty of the XIVth century.<\/p>\n

\"\"<\/p>\n

The new collection, consisting of 50 outfits, is in some way a celebration of the Y\/Project<\/strong> identity that reaffirms the creative impact that Glenn Martens has produced in the last five years: each garment, absolutely genderless and flexible<\/strong> in stitching, buttoning and zip, can be deconstructed and reconstructed according to the needs and preferences of the wearer.<\/p>\n

\"\"<\/p>\n

Strong and recognisable aesthetic codes, such as pop-up trousers<\/strong> and double-shoulder shirts<\/strong>, continue to lead Y\/Project<\/strong> this season, but now they are developed in a softer and more elegant way. The characteristics of the “pop-up”<\/strong> and the double shoulder permeate the wardrobe tailored, giving unexpected 3D effects<\/strong> to classic wool trousers and reinterpreting the formal tuxedo<\/strong> in the conceptual language of the brand.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Also in this collection we see continuing the concept of Y\/Project to weave gender archetypes. The classic sweater<\/strong> is wrapped in a layer of printed tulle, with almost psychedelic optical effects. The overlay coating<\/strong> technique developed in the SS19 collection has been renewed this season, graphic prints are mixed with iconic pieces, such as western shirts wrapped in layers of floral veils.<\/p>\n

\"\"<\/p>\n

The men’s line is expanding towards new territories: for the first time the brand offers its own lines of shoes and bags, both handmade in Italy<\/strong>. The black nylon bags<\/strong> have a brown leather frame and are available in a variety of models: gym bag, backpack and baby carrier. The boots<\/strong> up to the thigh continue the experimental journey of the brand, which fully interprets the transgenerational desire to experiment with new possibilities.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The guest designer of Pitti Uomo 95, Glenn Martens received blank page and the keys of the city of Florence to perform a magical happening around the Y\/Project brand Fall\/Winter 19\/20 fashion show. After making her debut in Paris as […]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129343"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=129343"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129343\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=129343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=129343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=129343"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=129343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}