{"id":129142,"date":"2018-10-26T11:40:33","date_gmt":"2018-10-26T09:40:33","guid":{"rendered":"https:\/\/www.waitfashion.com\/max-mara-the-cube-collection-celebrates-its-10th-birthday\/"},"modified":"2018-10-26T11:40:33","modified_gmt":"2018-10-26T09:40:33","slug":"max-mara-the-cube-collection-celebrates-its-10th-birthday","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/max-mara-the-cube-collection-celebrates-its-10th-birthday\/","title":{"rendered":"Max Mara, The Cube collection celebrates its 10th birthday"},"content":{"rendered":"

Max Mara<\/a>‘s The Cube is 10 years old and the Italian brand takes the opportunity to celebrate in style, creating a renamed collection called “La superleggera”<\/em>, a “featherweight” duvet and inviting three photographers to interpret the main sensitivity of the product.<\/strong><\/p>\n

Centered around the extra-light quilt, the pieces weighing just 300 grams<\/strong> each, are modular and padded with Siberian goose feathers<\/strong> to ensure maximum warmth and comfort. In keeping with a modern lifestyle, the jackets are reversible<\/strong>, customizable and can also be worn without sleeves if necessary. Packed in small practical cubic bags<\/strong>, the outerwear can be carried anywhere. Waterproof, windproof<\/strong> and with incredible thermal properties, down jackets take a step forward in wearable technology.<\/p>\n

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Hellen van Meene x Max Mara<\/p><\/div>\n

The Dutch photographer Hellen van Meene<\/strong>, is inspired by the eternity of Rembrandt’s paintings and her photographs use dramatic lighting in contrast to grandiose poses creating a strong emotional impact.<\/p>\n

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Max Farago x Max Mara<\/p><\/div>\n

Max Farago<\/strong>, who is a longtime collaborator of Max Mara, has photographed his wife Clara Cullen wrapped in iconic jackets showing simple and static poses in contrast with a minimal background that highlights the product exponentially.<\/p>\n

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Rinko Kawaushi x Max Mara<\/p><\/div>\n

Finally, Rinko Kawaushi<\/strong> gave a very personal insight into the collection using lo-fi images of a friend of hers immersed in Japanese nature, where in a cold winter day, light and heat are reflected on the quilt that surrounds it and warms it up with immaculate candor.<\/p>\n

This special edition is available in a limited number of 300 pieces<\/strong>, as well as weighing grams.<\/p>\n

In addition, some of the pieces from the “The Cube”<\/strong> collection have been shown as cult objects at the Fashion Institute of Technology and the Staatliche Museum in Berlin<\/strong>.<\/p>\n

Browse the gallery to have a look to all the pieces<\/p>\n