{"id":129082,"date":"2018-10-12T13:53:16","date_gmt":"2018-10-12T11:53:16","guid":{"rendered":"https:\/\/www.waitfashion.com\/msgm-the-first-mono-brand-store-in-london\/"},"modified":"2018-10-12T13:53:16","modified_gmt":"2018-10-12T11:53:16","slug":"msgm-the-first-mono-brand-store-in-london","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/msgm-the-first-mono-brand-store-in-london\/","title":{"rendered":"MSGM: the first mono-brand store in London"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57340 aligncenter\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/10\/SS18-MSGM.jpg\" alt=\"\" width=\"590\" height=\"764\" data-id=\"57340\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>At 278 Brompton Cross, the 120 square meters designed by creative director <strong>Massimo Giorgetti<\/strong> with the support of the Milan-based <a href=\"http:\/\/ml-architettura.com\/\" target=\"_blank\" rel=\"noopener\">ML Architettura<\/a> studio, is a decisive milestone for the <em>expansion of<\/em> <strong><a href=\"\/\/www.waitfashion.com\/en\/msgm-x-toiletpaper-ss-2015\/\" target=\"_blank\" rel=\"noopener\">MSGM<\/a>.<br \/>\n<\/strong><br \/>\nLondon joins the list of the current 31 single-brand stores all over the world, including Milan, Tokyo, Hong Kong, Seoul, Macao, etc.<\/p>\n<p>A new concept that <strong>combines past and contemporary elements<\/strong>, such as cement in ceilings and rough walls, will remain of its original color, alternating with walls in aluminum and iridescent steel.<br \/>\nIron structures to support the garments while the display stands for accessories are always backlit and with the <strong>yellow-fluo line typical of MSGM<\/strong>.<\/p>\n<p>Within the green installations, with the use of dehydrated plants, they have been designed by Plant Artist <a href=\"https:\/\/www.greenfingers.jp\/portfolio\/\" target=\"_blank\" rel=\"noopener\"><em>Satoshi Kawamoto.<\/em><\/a><\/p>\n<div id=\"attachment_57338\" style=\"width: 2388px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57338\" class=\"wp-image-57338 size-full\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/10\/MSGM-London-store-opening-.jpg\" alt=\"\" width=\"2378\" height=\"1586\" data-id=\"57338\" \/><p id=\"caption-attachment-57338\" class=\"wp-caption-text\">MSGM London store opening<\/p><\/div>\n<p>\u201cFrom the first visit to the new space, where only the supporting structures and technical systems were present, I immediately perceived that<em> the design of the new MSGM concept was already contained in the location itself<\/em> &#8230; it was enough to discover it! I spent a lot of time studying the surfaces and the raw materials, I was particularly impressed by the signs of the metals of previous workings &#8230; and from these details I started to decline all the other elements.\u201d declares Massimo Giorgetti, Creative Director of MSGM<\/p>\n<div id=\"attachment_57341\" style=\"width: 2402px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57341\" class=\"wp-image-57341 size-full\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/10\/MSGM-London-store-opening-1.jpg\" alt=\"\" width=\"2392\" height=\"1595\" data-id=\"57341\" \/><p id=\"caption-attachment-57341\" class=\"wp-caption-text\">MSGM London store opening<\/p><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; At 278 Brompton Cross, the 120 square meters designed by creative director Massimo Giorgetti with the support of the Milan-based ML Architettura studio, is a decisive milestone for the expansion of MSGM. London joins the list of the current [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69448,9,1215,69450],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129082"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=129082"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/129082\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=129082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=129082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=129082"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=129082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}