{"id":128642,"date":"2018-05-03T14:55:37","date_gmt":"2018-05-03T12:55:37","guid":{"rendered":"https:\/\/www.waitfashion.com\/zilla-sparkling-bags-in-an-interview-to-their-creator\/"},"modified":"2018-05-03T14:55:37","modified_gmt":"2018-05-03T12:55:37","slug":"zilla-sparkling-bags-in-an-interview-to-their-creator","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/zilla-sparkling-bags-in-an-interview-to-their-creator\/","title":{"rendered":"ZILLA SPARKLING BAGS IN AN INTERVIEW TO THEIR CREATOR"},"content":{"rendered":"
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Zilla fw 2018 | ph. Jasmine Deporta<\/p><\/div>\n

Architecture and fashion can seem like a tuna tartare with currants, that is a risky combination. But the story of Zilla<\/strong> and its founder, Sylvia Pichler,<\/strong> originally from Bolzano, writes another story, in which planning and creativity go deep into her bags, characterized by a perfect aesthetic and functional balance. This fabula\u00a0<\/em>tells it to Wait! the same designer, met in Milan a few weeks ago, during the presentation of the autumn-winter 2018 collection, protagonist of the images.<\/p>\n

Sylvia from architecture to fashion, with the foundation of Zilla. What must this path?<\/strong><\/p>\n

I am the daughter of an architect and as a child I spent whole afternoons in my father’s office to draw on various types of papers and tissue, with felt-tip pens that nowadays do not even exist anymore, because everything has been replaced by computers and programs in 3D. I therefore chose to study architecture as I was attracted to this world, but my fixed thought has always been that of fashion since I was a girl: at 14 I already sewed my first bags with needle and thread.
\nAt university I was then encouraged to give vent to my creativity and I started sewing bags with materials that I used to make architectural models: sponges, filters, silicones, cork, etc. My bags attracted the attention of friends, students and professors. A dear friend of mine, who is doing hats, suggested that I take part in Pitti, which at the time used to do a selected fair in Milan called Cloudnine. From that moment on I started with clear ideas and I founded Zilla.<\/p>\n

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Zilla fw 2018 | ph. Jasmine Deporta<\/p><\/div>\n

In 2005 the world lived a war and Obama was not yet president. On your part, instead, you gave life to your brand: which aspects of it have remained unchanged and which, instead, have evolved?<\/strong><\/p>\n

In 2005 my bags were still much more experimental and artisanal, because each piece was sewn by hand and by a girl who helped me. The models were different, many of them basted with just one material. It was difficult initially to find a workshop to sew the bags by machine, since my “strange” materials did not invite the classic leather goods to do some tests. In 2007 I finally met the craftsman with whom I still work: now my bags are finished much better.<\/p>\n

Your models are synonymous with experimentation. Can you elaborate on this aspect and the reasons?<\/strong><\/p>\n

I have always had a weakness for technical materials, thanks to which I can create any kind of shape, and I am attracted by the idea of \u200b\u200bputting these materials – which derive mostly from construction – in another context and therefore totally changing the their original function. I have a weakness for metal plates and everything that shines. I find that the combination of fine leather and metal foils gives the bags a new look. And also a new functionality.<\/p>\n

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Zilla fw 2018 | ph. Jasmine Deporta<\/p><\/div>\n

So I ask you: which aspect prevails more, the functional or the aesthetic?<\/strong><\/p>\n

The aesthetic aspect prevails. The ductility of the bag makes it special and always surprises. But I am very satisfied when a model is also functional. A positive aspect of my bags is certainly the lightness and the fact that the silver lining facilitates the search for the house keys.<\/p>\n

What is your target market?<\/strong><\/p>\n

I love the Japanese, always excellent customers.<\/p>\n

What are the plans for the future?<\/strong><\/p>\n

The project that at the moment stimulates me the most are collaborations with various artists. I do not want to make names, but this combination with art, reflections and the exchange of ideas that derive from it amuse me a lot.<\/p>\n

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Zilla fw 2018 | ph. Jasmine Deporta<\/p><\/div>\n

zilla.it<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Architecture and fashion can seem like a tuna tartare with currants, that is a risky combination. But the story of Zilla and its founder, Sylvia Pichler, originally from Bolzano, writes another story, in which planning and creativity go deep into […]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,69414,8,69417,9,69448],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/128642"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=128642"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/128642\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=128642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=128642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=128642"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=128642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}