{"id":128554,"date":"2018-03-12T00:31:38","date_gmt":"2018-03-11T22:31:38","guid":{"rendered":"https:\/\/www.waitfashion.com\/brand-to-discover-dollyandmolly-from-japan-a-mix-of-avant-garde-and-rebel-spirit-with-a-romantic-touch\/"},"modified":"2018-03-12T00:31:38","modified_gmt":"2018-03-11T22:31:38","slug":"brand-to-discover-dollyandmolly-from-japan-a-mix-of-avant-garde-and-rebel-spirit-with-a-romantic-touch","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/brand-to-discover-dollyandmolly-from-japan-a-mix-of-avant-garde-and-rebel-spirit-with-a-romantic-touch\/","title":{"rendered":"BRAND TO DISCOVER: DOLLYANDMOLLY. FROM JAPAN A MIX OF AVANT-GARDE AND REBEL SPIRIT WITH A ROMANTIC TOUCH"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52129\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-2.jpg\" alt=\"\" width=\"978\" height=\"655\"><\/p>\n<p>Among brand to be discovered for next season there is certainly a Japanese brand based in Tokyo:&nbsp;<strong>DOLLYANDMOLLY<\/strong><strong>.<\/strong><\/p>\n<p>The brand, which for some years has found a remarkable success in its country of origin, <strong>Japan<\/strong>, and in <strong>South Korea<\/strong>, participated in September at <strong>White Milan<\/strong>: where we discovered it. Dolly and Molly have highlighted an all-female collection that has a clear goal: <strong>to conquer the European and international markets<\/strong>, with a new line that has captivated buyers.<\/p>\n<p>And there is another tip, that enlights the importance of the brand: starting this season it can be found from <strong>MPM Showroom<\/strong>, the Milan showroom that today, we believe is the most intriguing platform on the real emerging avant-garde and with a direct line with the best buyers and stores in the world.<\/p>\n<p>The new collection that we show you represents the next autumn winter: currently available in showroom and arriving in selected stores next September.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52130\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-3.jpg\" alt=\"\" width=\"978\" height=\"655\"><\/p>\n<p>It is a collection focused entirely on unconventional outerwear. The results after the first sales campaigns seem exceptional for a mix of factors that we list here:<\/p>\n<ul>\n<li>a <strong>product with an avant-garde flavor<\/strong>, which at the same time represents a product that is <strong>very salable<\/strong> to the final public. In short, capable of striking the most attentive audience without exceeding the particularity that often makes the avant-garde, &#8216;beautiful to see but not portable&#8217;. And therefore destined to remain in the window. Here it is not like that with Dollyandmolly<\/li>\n<li>a <strong>super interesting quality-price ratio<\/strong>. As we are talking about outerwear destined for positioning in the best top stores, it starts with a retail price of just over 300 euros: definitely competitive.<\/li>\n<li>an<strong> image that is capable of playing in a subtle balance between rebel-rock and romance.<\/strong> The avant-garde and the dark taste is and can be seen, but it is always sweetened by the pleasure of playing, irony, and romantic touch. Just like <strong>Dolly and Molly characters, two souls that coexist within the same brand.<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52138\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-11.jpg\" alt=\"\" width=\"978\" height=\"655\"><\/p>\n<p>Speaking about the collection we like very much some things: the<strong> asymmetrical cuts<\/strong>, the<strong> combinations of classic materials<\/strong> such as cloth mixed&nbsp;<strong>with technical fabrics<\/strong>, the union of<strong> garments with different lengths<\/strong>&nbsp;giving life to a single product: just as if two different coats had been cut half for the long, and sewn up in an inverted way: the result is absolutely original but at the same time convincing. <strong>Oversized padded jackets<\/strong>, with checks and soft white fur collars. The<strong> inserts in ecological fur<\/strong>, in fact, are a must: they fit into a very strong and definitely appreciated trend. The<strong> punk spirit<\/strong> is once again expressed in the <strong>applications on the back of the garments<\/strong>, presented as if they were &#8216;<strong>posters<\/strong>&#8216; glued with scotch, which announce &#8216;claims&#8217; and inspirational phrases.<\/p>\n<p>We leave you with the images of the look book and the official page of Dolly and Molly on SHOPenauer.<\/p>\n<p><strong>INFO BRAND<\/strong><\/p>\n<p><strong>Official site: <a href=\"http:\/\/www.dollymolly.com\/\" target=\"_blank\" rel=\"noopener\">www.dollymolly.com<\/a><\/strong><\/p>\n<p><strong>Instagram:<a href=\"https:\/\/www.instagram.com\/dollyandmolly_tokyo\/\" target=\"_blank\" rel=\"noopener\">&nbsp;www.instagram.com\/dollyandmolly_tokyo<\/a><\/strong><\/p>\n<p><strong>SHOPenauer<\/strong>:&nbsp;<a href=\"https:\/\/www.shopenauer.com\/it\/brand\/dollyandmolly\" target=\"_blank\" rel=\"noopener\"><strong>www.shopenauer.com\/it\/brand\/dollyandmolly&nbsp;&nbsp;<\/strong><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52128\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-1.jpg\" alt=\"\" width=\"978\" height=\"655\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52131\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-4.jpg\" alt=\"\" width=\"978\" height=\"655\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52132\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-5.jpg\" alt=\"\" width=\"978\" height=\"655\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52133\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-6.jpg\" alt=\"\" width=\"978\" height=\"655\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52134\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-7.jpg\" alt=\"\" width=\"978\" height=\"655\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52135\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-8.jpg\" alt=\"\" width=\"978\" height=\"655\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52136\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-9.jpg\" alt=\"\" width=\"978\" height=\"655\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52137\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-10.jpg\" alt=\"\" width=\"978\" height=\"655\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52139\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-12.jpg\" alt=\"\" width=\"978\" height=\"655\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52140\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-13.jpg\" alt=\"\" width=\"978\" height=\"655\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52141\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-14.jpg\" alt=\"\" width=\"978\" height=\"655\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52142\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2018\/03\/dolly-molly-15.jpg\" alt=\"\" width=\"978\" height=\"655\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Among brand to be discovered for next season there is certainly a Japanese brand based in Tokyo:&nbsp;DOLLYANDMOLLY. The brand, which for some years has found a remarkable success in its country of origin, Japan, and in South Korea, participated in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,69448,3479,69456],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/128554"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=128554"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/128554\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=128554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=128554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=128554"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=128554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}