{"id":128504,"date":"2017-12-20T16:49:47","date_gmt":"2017-12-20T14:49:47","guid":{"rendered":"https:\/\/www.waitfashion.com\/ray-ban-reinvented-the-new-campaign\/"},"modified":"2017-12-20T16:49:47","modified_gmt":"2017-12-20T14:49:47","slug":"ray-ban-reinvented-the-new-campaign","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/ray-ban-reinvented-the-new-campaign\/","title":{"rendered":"RAY-BAN REINVENTED, THE NEW CAMPAIGN"},"content":{"rendered":"

The story of Ray-Ban<\/strong> is a story of reinvention<\/strong>. Since the creation of the Aviator<\/em> <\/strong>eighty years ago, Ray-Ban<\/strong> has constantly reimagined its iconic products. Pioneering new technology. Cutting edge designs. This holiday season, the Ray-Ban Reinvented<\/strong><\/em> campaign celebrates 80 years of evolution. Because a true inventor never stops.<\/p>\n

With Ray-Ban Reinvented<\/em><\/strong> we\u2019re celebrating the evolution of Ray-Ban<\/strong>\u2019s four Icons: Aviator, Wayfarer, Round and Clubmaster<\/strong><\/em>. A universe that encapsulates each Ray-Ban<\/strong> icon and their re-inventions, digital collages combine illustration and photography to explore the particular history and heritage of each style.<\/p>\n

One step ahead in style, without sacrificing substance.<\/strong> With endless ideas and opportunities for integrating new technology, leading new trends or revisiting classic styles, every reimagining of an icon is iconic in itself.<\/p>\n

This holiday season, the Aviator<\/strong><\/em>, the frame that sent Ray-Ban<\/strong><\/em> into the stratosphere, is now available once more in its original design. Released for the 80th anniversary, available online and at Ray-Ban<\/strong><\/em> stores only, this reinvention looks to history instead of the future; the minute details of the Aviator<\/em> 1937 throwback to the first ever Ray Ban frame and a time of flight and fight<\/strong>.<\/p>\n

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Or look back to the 70s with Evolve<\/strong><\/em>. Those iconic Aviator<\/em> lenses are remade with a photochromatic lens that changes in the light<\/strong>.<\/p>\n

\"04_RB_Reinvented_Aviator_Evolve\"<\/a><\/p>\n

Blaze<\/strong><\/em> is a complete reinvention of the Aviator<\/strong><\/em>. Bold flat lenses are laid over the frame for a look that demands attention<\/strong>. Because in the 21st century, you don\u2019t just shine. You blaze.<\/p>\n

\"02_RB_Reinvented_Aviator_Blaze\"<\/a><\/p>\n

The retro-classic Clubmaster<\/strong><\/em> is given a space-age makeover for Clubmaster Aluminium<\/em><\/strong>. Reinvented metallic frames, but a vintage sophistication they\u2019ll never lose<\/strong>.<\/p>\n

\"RB_Reinvented_Clubmaster_Aluminum\"<\/a><\/p>\n

Ray Ban Hexagonal<\/strong> gives Round<\/strong><\/em> an edge. The folksy round frames are given a sharp update with flattened lenses and new angles<\/strong>. A modern update, but whether you choose yours in pale lilac, bright blue, or classic black, the psychedelic spirit of the 60s lives on.<\/p>\n

\"round\"<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The story of Ray-Ban is a story of reinvention. Since the creation of the Aviator eighty years ago, Ray-Ban has constantly reimagined its iconic products. Pioneering new technology. Cutting edge designs. This holiday season, the Ray-Ban Reinvented campaign celebrates 80 […]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69413,3,69417,8,69448,9,69452,11],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/128504"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=128504"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/128504\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=128504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=128504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=128504"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=128504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}