{"id":128180,"date":"2017-02-15T15:53:56","date_gmt":"2017-02-15T13:53:56","guid":{"rendered":"https:\/\/www.waitfashion.com\/why-not-brand-the-new-ss17-is-really-interesting-and-contains-some-bombs\/"},"modified":"2017-02-15T15:53:56","modified_gmt":"2017-02-15T13:53:56","slug":"why-not-brand-the-new-ss17-is-really-interesting-and-contains-some-bombs","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/why-not-brand-the-new-ss17-is-really-interesting-and-contains-some-bombs\/","title":{"rendered":"WHY NOT BRAND. THE NEW ss17 IS REALLY INTERESTING AND CONTAINS SOME BOMBS"},"content":{"rendered":"

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Often many Italian brands debut\u00a0with a great collection, but then they often struggle to re-confirm, season after season with quality products and a clear, coherent identity.<\/p>\n

Just over a year ago we reported Why Not Brand<\/strong>, and today we get our hands on preview shooting of the new collection pe 2017, which will reach \u00a0in short the best Italian and European\u00a0\u00a0stores.<\/p>\n

The positive impression is more than confirmed, there are large pieces, there is a brand that is building its identity season after season and that can evolve naturally. And from Italy in fact, it is becoming known even in the world.<\/p>\n

Why Not Brand<\/strong> remains a mark from the street-rock flavor, with a spirited collection but which never needs to shout too much to show quality.<\/p>\n

The denim and the pants with aggressive processing, washing and breaks remain a staple, also reconfirm the leather jackets, Perfecto style. Come new colors, such as pink and bright yellow, that breaks for a moment the alternation of blacks and natural colors. Sweatshirts and t-shirts have written clean and small, as the most attentive brand are proposing.<\/p>\n

Knitwear, with details, broken and stains is another product that characterizes Why Not Brand<\/strong> and few around they do so well.<\/p>\n

Our favorite piece? The suede bomber jacket<\/strong>. Clean but damn beautiful and effective. If the bomber now at least two years it has become a must-have item for our wardrobe, Why Not the Brand re-thinks it in his own way: with suede which often makes use of, and turns it, in our opinion, the must-have of itss new collection.<\/p>\n

Official site<\/strong>: www.whynotbrand.com<\/a><\/p>\n

Facebook<\/strong>: www.facebook.com\/whynotbranditalia\/<\/a><\/p>\n

Instagram:<\/strong>\u00a0\u00a0www.instagram.com\/whynotbrand\/<\/a><\/p>\n


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Often many Italian brands debut\u00a0with a great collection, but then they often struggle to re-confirm, season after season with quality products and a clear, coherent identity. Just over a year ago we reported Why Not Brand, and today we get […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3479,69456],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/128180"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=128180"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/128180\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=128180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=128180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=128180"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=128180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}