{"id":128176,"date":"2016-12-31T19:42:18","date_gmt":"2016-12-31T17:42:18","guid":{"rendered":"https:\/\/www.waitfashion.com\/scoop-is-kith-after-pyrex-and-supreme-the-new-legal-fake-of-2017\/"},"modified":"2016-12-31T19:42:18","modified_gmt":"2016-12-31T17:42:18","slug":"scoop-is-kith-after-pyrex-and-supreme-the-new-legal-fake-of-2017","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/scoop-is-kith-after-pyrex-and-supreme-the-new-legal-fake-of-2017\/","title":{"rendered":"SCOOP. IS KITH, AFTER PYREX AND SUPREME, THE NEW LEGAL-FAKE OF 2017"},"content":{"rendered":"

The sad phenomenon of the so-called legal-fake does not stop. After having pointed preview Supreme Italy, photographed by our great Luca Ceccarelli at Pitti and images taken from all of the world blog (from Highsnobiety to hypebeast, often without the courtesy of a credit even when prompted, such as NSS Mag<\/a>\u00a0who made an interesting interview about the phenomenon), today unfortunately we have to report, which will be the next brand concerned.<\/p>\n

\"DSC_00921\"<\/a><\/p>\n

Here it is: it’s Kith<\/strong>, the brand of New York founded by Ronnie Fieg, one of the most important sneaker store in the world and who have long been pushing a lot on its own line.<\/p>\n

For the less informed the official website is this: https:\/\/shop.kithnyc.com\/<\/a><\/p>\n

While to learn more of the store, the store has already an official page on our portal Shopenauer: http:\/\/www.shopenauer.com\/it\/boutique\/174-kith<\/a><\/p>\n

The trick is the usual: a cult brand, niche enough but not too much, who have the ‘misfortune’ for not having registered the trademark in Italian territory or San Marinese.<\/p>\n

Get the logo, register it in Italy. Maybe so slightly modify the font, to be even safer. If they cause you, and maybe you lose who cares. So much with the times of the Italian justice in one year the brand has already burned, and srl limited capital can ‘theoretically close its doors: it served only for an operation’ flash’.<\/p>\n

And then invade the market with logoed t-shirts and sweatshirts. The ignorant public does not know the history of the original brand (which are but ‘the fruit of labor, and lived true story, thoughts, communications, creativity), while with regard to the \u00a0shops, 2 only possibilities: either you take advantage of customers, instead of telling them the story of a brand, the trimmed a tarot, with the sole purpose of profiting (as if the grocery store under the house sells t\u00a0mozzarella di buffala<\/em> made in Romania, and Parma ham made in china) without any professional etich even or even they do not know the product they sell, but rely on the hands of the representatives or of what they see on the web.<\/p>\n

Which of the two categories is worthy of greater shame, we leave you to judge.<\/p>\n

Eccolo qui: si tratta di Kith<\/strong>, il brand di New York fondato da Ronnie Fie<\/strong>g, uno degli sneaker store pi\u00f9 importanti del mondo e che da tempo sta spingendo tantissimo sulla propria linea personale.<\/p>\n

Per i meno informati il sito ufficiale \u00e8 questo:\u00a0https:\/\/shop.kithnyc.com\/<\/strong><\/a><\/p>\n

Mentre per saperne di pi\u00f9 dello store, il negozio ha gi\u00e0 una pagina ufficiale sul nostro portale SHOPenauer<\/strong>:\u00a0http:\/\/www.shopenauer.com\/it\/boutique\/174-kith<\/a><\/p>\n

Il trucco \u00e8 il solito: brand di culto, abbastanza di nicchia ma non troppo, che hanno la ‘sventura’ di non aver registrato il marchio in territorio Italiano o San Marinese.<\/p>\n

Prendi il logo, lo registri in Italia. Magari modifichi leggerissimamente il font, per essere ancora pi\u00f9 al sicuro. Se ti fanno causa, e magari la perdi chissenefrega. Tanto coi tempi della giustizia italiana in 1 anno il brand \u00e8 gi\u00e0 bruciato, e la srl a capitale limitato puo’ anche teoricamente chiudere i battenti: \u00e8 servita solo per un’operazione ‘flash.<\/p>\n

E poi invadi il mercato con felpe e magliette logate. Il pubblico ignorante, non conosce la storia dei brand (che sono pero’ il frutto di lavoro, storia vera e vissuta, pensieri, creativit\u00e0 comunicazione) mentre per quanto riguarda i negozi delle 2 l’un<\/span>a: o si approfittano dei clienti, anzich\u00e8 raccontare loro la storia di un brand, gli rifilano un tarocco, con l’unico fine di lucrare (come se la drogheria sotto casa ti vendesse la mozzarella di bufala made in Romania, e il prosciutto di Parma made in cina) senza nessun’etica professionale, oppure addirittura anche loro non conoscono il prodotto che vendono, ma si affidano alle mani dei rappresentanti o di quello che vedono sul web.<\/p>\n

Quale delle due categorie sia meritevole di maggior vergogna, lasciamo a voi giudicare.<\/p>\n

\"livelli-fake\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The sad phenomenon of the so-called legal-fake does not stop. After having pointed preview Supreme Italy, photographed by our great Luca Ceccarelli at Pitti and images taken from all of the world blog (from Highsnobiety to hypebeast, often without the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,69417],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/128176"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=128176"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/128176\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=128176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=128176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=128176"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=128176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}