{"id":128035,"date":"2016-06-10T13:54:18","date_gmt":"2016-06-10T11:54:18","guid":{"rendered":"https:\/\/www.waitfashion.com\/now-you-see-it-yobe-spring-summer-2016\/"},"modified":"2016-06-10T13:54:18","modified_gmt":"2016-06-10T11:54:18","slug":"now-you-see-it-yobe-spring-summer-2016","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/now-you-see-it-yobe-spring-summer-2016\/","title":{"rendered":"NOW YOU SEE IT. YOBE SPRING\/SUMMER 2016"},"content":{"rendered":"<p><a href=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2016\/06\/Yobe_Patty.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-48256\" alt=\"Yobe_Patty\" src=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2016\/06\/Yobe_Patty-570x212.jpg\" width=\"570\" height=\"212\" \/><\/a><\/p>\n<p>Enhance that part of human body\u00a0that makes us all, without distinction, visually recognizable and unique: the iris. This is the mission that the Milanese brand of eyewear <a title=\"Yobe\" href=\"http:\/\/www.waitfashion.com\/tag\/Yobe\" target=\"_blank\" rel=\"noopener\"><strong>Yobe<\/strong><\/a> continues since 2015.<\/p>\n<p><a href=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2016\/06\/Yobe_PJ.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-48255\" alt=\"Yobe_PJ\" src=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2016\/06\/Yobe_PJ-570x294.jpg\" width=\"570\" height=\"294\" \/><\/a><\/p>\n<p>&#8220;The iris brings forth emotions and changes itself in relation to our emotions. Our eyewear is to be the setting for the most beautiful picture there is: your eye, your iris&#8221;. This is the fundamental concept that underlies Yobe,\u00a0acronym for &#8220;your beautiful eyes&#8221;. Born during a dinner between eight friends (Alice, Michele, Gianbattista, Gianmario, Luca, Giovanni, Andrea and Pierluigi), the brand creates <strong>unique eyewear for<\/strong> <strong>style, colors <\/strong>and<strong> quality manufacturing<\/strong>. An example of this triptych is visible in the current <strong>summer collection<\/strong>. The sea and its underwater universe with the sun and the warm beaches are the inspiration that led to create model such as <strong>You &amp; I, PJ, Susan and the wood collection<\/strong>. A palette of colors and shapes representing the one hand the sun&#8217;s rays that link the rocks, on the other hand, the typical shades of the Caribbean seas.<\/p>\n<p><a href=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2016\/06\/Yobe_Adulta_Blu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-48252\" alt=\"Yobe_Adulta_Blu\" src=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2016\/06\/Yobe_Adulta_Blu-570x237.jpg\" width=\"570\" height=\"237\" \/><\/a><\/p>\n<p>A creative post card that finds its genesis, its showroom and its lab in the <em>Milanese\u00a0street of irony<\/em>: Corso di Porta Ticinese 40.<\/p>\n<p><a title=\"Yobe\" href=\"http:\/\/www.yobe.it\/\" target=\"_blank\" rel=\"noopener\">yobe.it<\/a><\/p>\n<p><a href=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2016\/06\/Yobe_Patty.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-48256\" alt=\"Yobe_Patty\" src=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2016\/06\/Yobe_Patty-570x212.jpg\" width=\"570\" height=\"212\" \/><\/a><\/p>\n<p>ph courtesy: press office<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enhance that part of human body\u00a0that makes us all, without distinction, visually recognizable and unique: the iris. This is the mission that the Milanese brand of eyewear Yobe continues since 2015. &#8220;The iris brings forth emotions and changes itself in [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,69413,11,69452],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/128035"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=128035"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/128035\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=128035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=128035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=128035"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=128035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}