{"id":127421,"date":"2015-10-05T12:40:41","date_gmt":"2015-10-05T10:40:41","guid":{"rendered":"https:\/\/www.waitfashion.com\/why-not-brand-a-new-italian-cult-brand-we-will-be-hearing-a-lot-about\/"},"modified":"2015-10-05T12:40:41","modified_gmt":"2015-10-05T10:40:41","slug":"why-not-brand-a-new-italian-cult-brand-we-will-be-hearing-a-lot-about","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/why-not-brand-a-new-italian-cult-brand-we-will-be-hearing-a-lot-about\/","title":{"rendered":"WHY NOT BRAND. A NEW ITALIAN CULT BRAND WE WILL BE HEARING A LOT ABOUT"},"content":{"rendered":"

\"why-not-brand-brad-pitt\"<\/a><\/p>\n

For years, I have fixed. A fixed that I never managed to take off and that sometimes comes back again.<\/p>\n

We have to go back many years, until 1999 when the release of the film Fight Club<\/strong> directed by the genius of David Fincher<\/strong>, based on the novel by Chuck Palahniuk<\/strong> upset my life. Among the many things that left me this fantastic film, was also an obsession. Those who have seen (but who have not seen it ???) can not ‘not remember incredible interpretation of Brad Pitt<\/strong> in the role of a merchant soaps, between holy and damned, guru and the devil, and he was wearing a red leather jacket. We must say that the fit of the jacket was not exactly flawless but Brad trasformed the garment in an absolute icon.<\/p>\n

And ‘then that, every time I see a red leather jacket, I have a little overwhelming desire to own one.<\/p>\n

And ‘This is the first reason why I discovered Why Not Brand<\/strong><\/a>. I saw on the net pictures of their new collection, including a spectacular \u00a0red leather ‘perfecto’. I stopped. Paralyzed. And from there came a thunderbolt. I tried to understand what country this brand came: and found that he despite its name, is an Italian brand.<\/p>\n

I deepened the collection and I realized that I was in front of one of the most exciting emerging brands on the Italian scene.<\/p>\n

The brand, founded in 2014, this is a collection that turns heads smart and casual rock, entirely made in Italy, with a remarkable value for money.<\/p>\n

The brand has, no case, entered into some of the best and most dynamic stores of our country.<\/p>\n

The pieces 90 are, of course, leather jackets and denim with fantastic treatments\u00a0and a great fit.<\/p>\n

The collection is yet wider, and features classic items like blazers and slim fit shirts and short coats, camel reminiscent of the clean elegance of brands such as Acne. I publish here all the images of the new collection.<\/p>\n

Site:\u00a0www.whynotbrand.it<\/a>\u00a0e official\u00a0F<\/strong><\/a>acebook Page.<\/a><\/strong><\/p>\n

ALL THE IMAGES \u00a0OF THE COLLECTION IN THE GALLERY BELOW<\/p>\n

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