{"id":126808,"date":"2015-02-14T21:37:48","date_gmt":"2015-02-14T19:37:48","guid":{"rendered":"https:\/\/www.waitfashion.com\/ecoalf-because-there-is-not-a-planet-b\/"},"modified":"2015-02-14T21:37:48","modified_gmt":"2015-02-14T19:37:48","slug":"ecoalf-because-there-is-not-a-planet-b","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/ecoalf-because-there-is-not-a-planet-b\/","title":{"rendered":"ECOALF. Because there is not a planet B"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/1-su.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39323\" alt=\"1 su\" src=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/1-su.jpg\" width=\"706\" height=\"700\" \/><\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/ecoalf.com\/restofeurope\/\" target=\"_blank\" rel=\"noopener\">Ecoalf<\/a><\/strong> is a Spanish brand created in 2009 by Javier Goyeneche, designer interested in sustainable production and recycled materials.<\/p>\n<p>The brand was founded by the paradox of &#8220;<strong>Trashumanity<\/strong>&#8220;: recognizing rubbish as an intrinsic feature of the human species of the twenty-first century, you can start to change the world. The &#8220;Trashumanity\u00bb of Ecoalf is not utopia, but awareness of the existence of a new generation of informed consumers, tired of sacrificing beauty<br \/>\nThe brand recycles the classic <strong>PET<\/strong> to make polyester and turns old <strong>tires<\/strong> in slippers and soles of sneakers. In these classic recovery operations, supports the transformation of <strong>coffee<\/strong> in textile fiber. Thecoffee fibre is UV-resistant, breathable, lightweight, soft and flessibile. From <strong>fishing nets<\/strong>, silent killer of marine ecosystems, draws back the nylon.<br \/>\nThese textile technologies are turned up in jackets, <strong><a href=\"http:\/\/www.waitfashion.com\/tag\/ecoalf\" target=\"_blank\" rel=\"noopener\">Ecoalf<\/a> <\/strong>joins the style of urban and contemporary designers in a postmodern view of Greek <strong><em>kalokagathia<\/em><\/strong> (Beauty and Good).<br \/>\nFor once, the rejection is a good news &#8230; <strong>Trash is the new black?<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/14.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39324\" alt=\"1\" src=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/14.jpg\" width=\"698\" height=\"700\" \/><\/a> <a href=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/25.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39325\" alt=\"2\" src=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/25.jpg\" width=\"703\" height=\"700\" \/><\/a> <a href=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/35.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39326\" alt=\"3\" src=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/35.jpg\" width=\"700\" height=\"700\" \/><\/a> <a href=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/44.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39327\" alt=\"4\" src=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/44.jpg\" width=\"692\" height=\"700\" \/><\/a> <a href=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/54.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39328\" alt=\"5\" src=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/54.jpg\" width=\"697\" height=\"700\" \/><\/a> <a href=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/62.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39329\" alt=\"6\" src=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/62.jpg\" width=\"1200\" height=\"565\" \/><\/a> <a href=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/72.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39330\" alt=\"7\" src=\"http:\/\/www.waitfashion.com\/wp-content\/uploads\/2015\/02\/72.jpg\" width=\"700\" height=\"700\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecoalf is a Spanish brand created in 2009 by Javier Goyeneche, designer interested in sustainable production and recycled materials. The brand was founded by the paradox of &#8220;Trashumanity&#8220;: recognizing rubbish as an intrinsic feature of the human species of the [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,69414,69417,8,9,69448,1215,69450,3479,69456,18,69435],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/126808"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=126808"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/126808\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=126808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=126808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=126808"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=126808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}