{"id":123028,"date":"2022-05-21T10:43:27","date_gmt":"2022-05-21T08:43:27","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=123028"},"modified":"2024-03-06T15:20:16","modified_gmt":"2024-03-06T13:20:16","slug":"power-colour-pink-jacquemus-valentino-balenciaga","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/power-colour-pink-jacquemus-valentino-balenciaga\/","title":{"rendered":"The power of the colour pink: Jacquemus, Valentino, Balenciaga"},"content":{"rendered":"

Thinking about the last season of fashion and to the various marketing campaigns and runway we can find a constant: <\/span>the obsession for colour pink.\u00a0<\/b><\/p>\n

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Last studies have shown that the prevailing of colours<\/strong> in the last collection of almost every fashion brands might be a conscious choice: for distracting<\/strong> the public, tired and morally demolished by the pandemic and the war.\u00a0<\/strong><\/span><\/p>\n

We can find some ressambles to the 20s<\/strong> of the XXth century<\/strong> where fashion has reacted to the Great Depresson<\/strong> <\/a>and proibitionism<\/strong> generating the iconic style of the Roaring Twenties.<\/strong> <\/em><\/a>A century after we have reacted to dramatic events with an explosion of colours in our wardrobe. <\/span><\/p>\n

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Probably we would see these years as the most colourful era<\/strong> in the history of fashion.<\/p>\n

But exactly pink what does it states for?<\/strong><\/p>\n

Pink in Western culture is considerated as a colour symbol of hope.<\/strong> Pink expresses positivity and optimism.<\/strong> It is an emotional<\/strong> nuance that can transmit kindness, protection and tranquility.\u00a0<\/strong><\/p>\n

The fist one to start this fever for the colour pink<\/strong> <\/em>has been the fashion designer Jacquemus<\/b><\/p>\n

In occasion of Christmas 2021,<\/strong> the designer has created and released two collections<\/strong> composed only by pink objects, garments and accessories named Pink 2.<\/strong><\/a><\/span><\/p>\n

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The first collection is composed of a selection of pieces<\/strong> alo realised in collaboration with other brands, designers or creative people.\u00a0<\/span><\/p>\n

Within the collection Jacquemus has included iconic pieces as\u00a0<\/strong>the bag Chiquito, Le Carinu<\/strong> in the shades of baby pink and fucsia; the buckheak, the beanie, some t-shirtsd, sweats and a pijama, then some socks and the mini cardigan Le Maille<\/strong> from the collection La\u00a0Montagne.<\/strong><\/span><\/p>\n

Then the fashion designer has undertaken partneships that goes out of the fashion universe.<\/strong> For example he has realised an electic bike equipped with an anti-theft alarm with VanMoof.<\/strong> <\/em><\/a>Then he has relised a big pupped shaped as a crab in collaboration with Big Stuffed.<\/em><\/strong><\/a> The puppet\u2019s name is L\u2019Esquinade<\/strong> which is a beach in Marseille,<\/strong> loved by Jacquemus. Last but not least he has created a candle with sculptural shapes with the artist Ann Vincent<\/a>.<\/strong> <\/em>With Boris de Beijer<\/strong> <\/em><\/a>he has realised some glasses and christmas balls with the Dutch masters<\/strong> of glass.\u00a0<\/span><\/p>\n

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