Perhaps today it would be impossible to replicate an idea like Diesel. Progress has also been made through digital technology, but as Rosso also says, ‘history is always made by the person, who must be ready to imagine new plans, choose different paths’. And in fact the brand with its continuous campaigns, from ‘Fake Smiles‘ to “For successful living” for the celebration of Pride, has made its way and made itself known more and more for its genius. Also this time he managed to surprise us with a truly surprising new initiative.
From a post on social media it seems to understand that Diesel will offer its buyers a free evaluation and a purchase in real time. ‘Do you have jeans that are too tight?’ Asks Alessandro Orlando. No problem, from now on they will take care of it. The idea is to transform what OLD is for us into GOLD. To give new life to old, unreadable garments, of which we have grown tired after years and years of use. A winning idea that of Diesel if you consider that our wardrobe, year after year, is filled with jeans as well as other items of clothing, which we know we will no longer wear.
And then stripping off your denim has never been easier if you are aware of giving it a new life. And thanks to Diesel all this will be possible!
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