WHY NOT BRAND, the platonic fusion between streetwear and Made in Italy tailoring

For the FW19 season, WHY NOT BRAND raises what has always been its mission. The new collection indeed brings tailoring to the streetwear world, for a totally innovative style evolution.

The imprint of WHY NOT BRAND has always represented a classic Italian style that meets the urban fashion, creating a link between the trends that arise across the streets of European capitals and the cult of Italian fashion made of research, materials and taste for beautiful.

Each collection knows how to tell its own vision of the world by anticipating and renewing the seasonal trends, but above all it offers those who choose to wear the garments, the possibility of affirming their independence and freedom of expression even in the way they dress.

Creative and with a good dose of initiative, WHY NOT BRAND wants to bring the cult of urban style into its everyday life without renouncing the tradition of Made in Italy.

“Great stories do not stand still. They evolve, change over time and be influenced by what surrounds them”.

This is the mantra with which WHY NOT BRAND presents the new “EightCollection” collection, a total reinterpretation of streetwear in a sartorial key.

This collection has been influenced by English streetwear, mixed with Hollywood inspiration.
The inspiration comes above all from all those great films that have marked the lives of all of us and are represented through mimetic textures and colors, many colors.

Each garment represents the various passions of the creators and the desire to communicate a different point of view on the world.

Here, thanks to WHY NOT BRAND, the streetwear and the tailoring, so far totally separate worlds, finally find a perfect balance through one or many stories that come together to give life to a complete collection in which everyone can empathize.

Posted By

Francesca Montuschi

Trendsetter sin dai tempi dell'asilo (già allora decidevo i miei outfit). Giornalista di moda, sempre alla ricerca di nuove tendenze, ma nostalgica dell'eleganza del passato.