The selection of the most iconic brands from WHITE Milano continues also on the third day of the fair, with three all-female brands that are born on opposite sides of the globe.
SVETA MILANO is a brand born in 2014 from an idea of Sveta Sotnikova, designer of the same name with Russian origins. A former model, after her studies at Marangoni she decided to go backstage at the fashion shows, creating Prêt-à-porter collections and women’s accessories, with a production totally Made in Italy. The target is a conscious and authoritative female figure who inspires in clothes that reflects her independence and the natural pride of a modern woman, at the same time strong and sweet, innocent and sensual. The style is basic in “romantic-neo grunge“, non-conformist, which plays a lot on the juxtaposition of fabrics and colors, irregular shapes and self-confident design. Eclectic dress and shoulder pads, influencing urban and underground culture.
Sveta Milano SS20 is a tribute to the British musical culture of the Nineties: the line includes laminated trench coats and bomber jackets, some with a crocodile effect; sequined minidresses with jewel buttons. To underline the aesthetics of Sveta Milano is a combination of luxury and neo grunge elements: torn knitwear, “granny” style cardigans combined with military fabrics with “ruined” effect.
NORA AYTCH debuts with her first line of luxury shoes at London Fashion Week, in September 2017. The Lebanese designer, of American origins but who has made London her home, realizes the dream of many budding designers: that of exhibiting his own collection of “jewel shoes“, in the most important warehouses and fashion store in the world.
The shoes are entirely produced in Vigevano, a small town near Milan, in the same factory where even Manolo Blahnik takes life a few years earlier. His jewelry shoe line is “Carrie Bradshaw who meets Blair Waldorf“, with the peculiarity of using healing crystals. As a big fan, Nora Habbal‘s design approach incorporates crystals such as Amethyst, Rose Quartz, Howlite and many others to combine the healing power of precious stones with high fashion. The crystals are made and processed by hand, following the techniques of Reiki spiritual practice, together with the world’s leading experts on footwear and heels.
CARAMÌ, a Florentine brand of Lingerie and Activewear, combines femininity and quality with elegance and sophistication. His Made in Italy style is recognized in the choice of materials such as velvet and lace: protagonists of the SS20 collection. Softness and romanticism want to enhance the curves of women by highlighting the delicacy of the skin.
The SS20’s top garments are the intimate and sporty velvet suits, the lace bodysuits, velvet and silk lougewear garments that transform underwear into outwear, therefore also suitable for evening outings and casual-chic looks.
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