Before going to Super Milan, in our officies we studied all the list of exhibitors and we pinned the most interesting brand to view. And among them was Marcwave.
The feeling that we had had by visiting their web site has been more than well-grounded live. We are in fact facing a high level brand, entirely made in Italy, indeed made in Florence, with a quality of materials and impeccable workmanship. But to make a mark, a brand of bags pointing to fit into a medium-high end (in fact, more high than avarage) is not enough the label ‘Made in Italy’, but it must have something else: a unique design, able to fascinate, strike the observer magnetic manner, to desire to possess it in his hands and be recognized at first glance, well before some diva gives its endorser on a catwalk of a Hollywod event to project it into a planetary success.
And this is the way followed by the Marcwave designers, that is precisely the world of pure design and not by fashion, able to imbue these bags a post-modern flavor, geometric and very artistic at the same time able to recognize them at first look to differentiate themselves, but at the same time without transcending into a product too ‘shouted’: error that often threatens to do an emerging brand that tries to get noticed in the melee.
In short, Marcwave is at its first trade show and when to undertake an ambitious path, probably long and tiring, it proves to have all the papers in order can do it. A big good luck from the team Wait!
Official site: www.marcwave.com
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