Great success to Hype in Italy, the brand english phenomenon, founded by Aidy Lennox and Liam Green created during a summer spent in a different way that gave birth to one of the biggest surprises in recent years streetwear.
The brand has arrived in Italy only a few months, but to hear the shop, enjoyed great sales success.
So Hype, on the wings of these results was presented at the Pitti, to let him know even better.
At the stand we took some photos to its increasingly wide range of accessories. The style remain unmistakable with eye-catching and hyper colored allover patterns . We guess backpacks are set to be a best-seller with their exit price under 40 €.
Info distribution Italy: Srd Distribuzione.
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