Vogue Italia presents the VOGUE Collection

Vogue Italia Limited Edition, a capsule inspired by the playful creativity of art director Ferdinando Verderi.

Essentials and a minimalist approach, all this sums up the aesthetic codes of the magazine, and its commitment to redefine fashion in an ethical key, a line of custom clothing that reflects the codes and mission of the magazine.

Green, Original, Global, Useful, Eco-Responsible.

Questo il glossario per una moda sostenibile che trova la sua perfetta sintesi nell’acronimo Vogue. Narrare l’abbigliamento e comprenderne l’evoluzione del giornalismo di moda, la cui missione è ben diversa dal semplice constatare fenomeni poiché il fine è innescare il cambiamento. Guidare un progresso etico, consolidare il rapporto fra la tendenza e il suo risvolto sociale.

the magazine launches a project that will allow the reader to wear those values, not only aesthetic, which for years he has found in its pages, presenting his first clothing collection. VOGUE Collection is a project that arrives in Italy as a stage of a global expansion, offering us the vision of a perfect wardrobe through the mantras of ethics, ecology and trans seasonality.

The sustainability of Vogue Italia Limited Edition in four steps, the 4 R: Rethink, reduce, reuse, recycle.

Words that become the founding pillars of VOGUE Collection and of the exclusive Vogue Italia Limited Edition. With limited editions and one-shot collections, each garment is the result of a creative process whose heart is revealed in its green hue, the image of a sustainable desire that pulsates in every fiber.

Products in controlled supply chain, sweatshirts, t-shirts and trousers are the result of an organic cultivation of cotton, with bases in Portugal, Turkey and Italy, certified according to European legislation for the commitment to reduce water consumption and the use of chemical substances. The point of arrival is the packaging, never left to the case of superfluous packaging, but tailor-made architecture of recyclable materials with low environmental impact. Vogue Italia Limited Edition is part of the group’s design to minimize the ecological footprint of production by stimulating an (increasingly) ethical approach.

Il loungewear 2.0 second Vogue Italia

Green heart and shell in bloom for a selection of garments that follow the seasons, adapting chameleonically to its nuances. With a relaxed cut that reinterprets sportswear in a more lounge key, Vogue Italia Limited Edition will be available on the new Vogue.it e-shop, combining the hooded sweatshirt with embroidery with articulated lettering, pastel colors with the decisive design of the jogging pants, the softness of cotton with a basic and easy chic silhouette whose goal is not simplicity, but the evergreen connotation that does not make the trend fade even with the passing of the years.

Breaking down the gender limit in favor of an aesthetic and conceptual fluidity, the collection includes two t-shirts and six oversized sweatshirts, two with the special logo, two with the Vogue Italia logo and two with the L’Uomo logo, declined in classic shades of white , gray and deep black that reflect the refined and progressive minimalism of Vogue Italia and L’Uomo Vogue.