Born in ‘92 in rainy London, he made his profession his passion. Beginning to take pictures of his friends, at the age of 18 he made his first docu-film about surfing (later aired by MTV), starting his career as a photographer and videomaker. Over the years, he has collaborated with brands of the caliber of Celine (with a commission of Phoebe Philo herself, for the 2015 Resort), then continuing with Louis Vuitton, Loewe, Supreme and Nike, until arriving in the universe of Daniel Lee.
Lebon and Bottega Veneta are like Betty Catroux and Saint Laurent. Thanks to Lebon, Daniel Lee managed to give Bottega Veneta a glossy, glamorous, exclusive aesthetic.
Lebon’s bright flashes are like spotlights: Lee’s clothes exist, his women (that seem like modern amazons), gold chains. Nothing else. The rest does not matter: it is blurred, darkened, burned.
The final product is an almost theatrical, cinematic result.
The grain of his photos, along with the particular light, are effects discovered by accident, when his film was exposed to daylight. From that moment, as you do when you believe in the signs of destiny, Lebon has adopted that light and that grain as its distinctive traits, making them his signature.
Lebon’s most iconic campaigns for Bottega Veneta are those created in the last two years, on the occasion of the presentation of the Fall ’20, Spring ’20, Fall ’19 and Spring ’19 collections. Here are some of the most beautiful images:
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