Behind a great designer there is always a great photographer and behind Daniel Lee (Creative Director of Bottega Veneta), in fact, there is Tyrone Lebon.
Born in ‘92 in rainy London, he made his profession his passion. Beginning to take pictures of his friends, at the age of 18 he made his first docu-film about surfing (later aired by MTV), starting his career as a photographer and videomaker. Over the years, he has collaborated with brands of the caliber of Celine (with a commission of Phoebe Philo herself, for the 2015 Resort), then continuing with Louis Vuitton, Loewe, Supreme and Nike, until arriving in the universe of Daniel Lee.
Lebon and Bottega Veneta are like Betty Catroux and Saint Laurent. Thanks to Lebon, Daniel Lee managed to give Bottega Veneta a glossy, glamorous, exclusive aesthetic.
Lebon’s bright flashes are like spotlights: Lee’s clothes exist, his women (that seem like modern amazons), gold chains. Nothing else. The rest does not matter: it is blurred, darkened, burned.
The final product is an almost theatrical, cinematic result.
The grain of his photos, along with the particular light, are effects discovered by accident, when his film was exposed to daylight. From that moment, as you do when you believe in the signs of destiny, Lebon has adopted that light and that grain as its distinctive traits, making them his signature.
Lebon’s most iconic campaigns for Bottega Veneta are those created in the last two years, on the occasion of the presentation of the Fall ’20, Spring ’20, Fall ’19 and Spring ’19 collections. Here are some of the most beautiful images:
FALL 2020
SPRING 2020
FALL 2019
INFO:
You could be interested also in:
Interview with Ilaria Norsa, co-founder of the INAN STUDIO brand
Noah against Black Friday: “Don’t buy anything”
You might also like
More from Art
3 brands of jewellery to keep an eye on: Hotlips, Voodoo Jewels and Apnea
We talk about accessories, but not only. A jewel is the touch of style for every outfit, adds personality, is the “icing on the cake”. The brands that we present today are very different but they all have one common
Craig Green: the designer and the passion for Japan
Craig Green, one of the most hype designers of the last generation. Born in 1986 and originally from London, the rainy city. He graduated in Fashion Design from Central Saint Martins in 2012, the year in which he opened his
Burberry commissions a mural with the new campaign and Marcus Rashford is one of the protagonists
Being present anywhere, any where and anytime is a must of advertising. Over the years the areas of advertising have expanded: from printed paper, billboards and posters we have moved on to online advertising banners, completely painted trams and endless
