Très Bien is a Swedish menswear boutique located in Malmö and, under the same name, also includes an online store and a streetwear brand.
It all started in 2006, when the siblings Hannes and Simon Hogeman opened the doors of Très Bien together with their childhood friends Jakob Törnberg and Björn Linden.
The space, which initially housed a textile factory, is today the result of collaboration with important artists such as the architect Karl-Johan Hjerling and the interior designer Arrhov Frick. It is characterized by elements such as chrome, painted concrete and birch that give it that atmosphere of minimalist luxury typical of the Scandinavian style.
The store, immediately established itself as a must for male shopping in Scandinavia, thanks to a selection of the most desirable and contemporary fashion brands, along with a mix of sneakers, streetwear and high fashion brands like APC, Dries Van Noten, Acne Studios, adidas Originals and Raf Simons.
The decision to shorten the line between streetwear and high-end fashion has quickly made Très Bien gain widespread recognition and a vital position in the current renaissance of menswear.
Très Bien, not only a store
The success and the special skills of the Très Bien founders in knowing how to mix various styles, led in 2014 to introduce the homonymous prêt-à-porter line. Defined by a fusion of classic cuts and sportswear, the line also refers to the DNA of Très Bien which consists in music, counter-cultures and current expressions. Focused on high quality styles, the collections are always product oriented, rather than turning to seasonal themes.
What started in 2006 as a simple men’s fashion retailer is now a real movement and example of entrepreneurship that positions Très Bien at the top, both with the physical store and with the online store, but above all with the collaborations and its own products they have achieved such success that they are also available at other stores in the world.
To learn more and buy the best Très Bien products, visit the dedicated page on the website SHOPenauer.com
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