This year Moncler, for Christmas, spares no expense and gives himself Stone Island!

The board of directors of Moncler said yes to the plan of aggregation of Sportwears Company, company that holds stone the Island. A deal worth 1.5 billion euros.

The announcement this morning, December 7, left everyone speechless! The mission of this union, the statement says, is that of :

“Develop together a new vision of luxury and strengthen their ability to be interpreters of the evolution of the cultural codes of the new generations by consolidating their positioning within the new luxury segment.”

“A good shot” that not only unites two brands but also two fantastic creative minds: that of Remo Ruffini (Moncler) and Marco Rivetti (Stone Island). The two see this agreement as an opportunity for exchange and growth for all the people of Moncler and Stone Island.

An agreement that is realized in a period defined from Ruffini:

“a difficult time for Italy and for the world, when everything seems uncertain and unpredictable.”

But precisely in these moments it is important to stimulate new energies and new inspirations to design a solid and successful tomorrow. The two, united by the same philosophy of “beyond fashion, beyond luxury” will strengthen their capacity for innovation, inclusion and belonging to a community. Contaminating fashion with different meanings and worlds such as art, culture, music and sport.

Carlo Rivetti, following the operation, is expected to join the Board of Directors of Moncler. Because, the purpose of the latter is to acquire at the closing date of the transaction the entire share capital of Sportswear Company.

In addition, Stone Island will develop mainly in the American and Asian markets and in the DTC-Direct to Consumer channel:

“as well as sharing the culture of sustainability that has allowed the company, for the second consecutive year, to rank first as industry leader in the sector “Textile, Apparel & Luxury Goods” in the Dow Jones Sustainability World and Europe indices.”

The sharing, by the two brands, of the same vision and two stories of “Italian excellence” can only create great expectations. A universe, theirs, made of cultural exchanges, an open and inclusive universe. Innovative and winning!

We are sure that together they will do great things, we just have to wait!

News Moncler

News Stone Island

Posted By

Erika Nappo

Laureata in Fashion Design e aspirante stylist. Innamorata della scrittura e delle parole. Fashion victim dal momento in cui ho indossato le mie prime scarpette Pepè in rosso granata. Credo nel superpotere dell’ascoltare e tutto ciò che non dico, lo scrivo.