The hopes for a second episode of the new Bottega Veneta format were not very high, the distance from social networks seemed to be too much of an obstacle to allow other projects to work, yet, almost 6 months after the first move, perhaps we don’t see the choice so drastically anymore.
At the release of the first digital magazine we analyzed the strategy to the limit of the whim of the creative director Daniel Lee with a lot of skepticism, (article here), but with this second release the breath of fresh content and the team of exceptional talents and creatives, including Travis Scott, Naomi Campbell, David LaChapelle, Carlin Jacobs and many others, has left us pleasantly surprised, and no longer as blown away as in the first issue.
In this case we knew what to expect, we had an idea of the layout of the magazine and of the fact that, beyond the format, a collection was being presented. Clothes, storytelling, creative content and shooting with different concepts which, according to the interpretation of the many artists called to participate, told a personalized version of the Wardrobe 02.
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Bottega Veneta and the new Digital Magazine “Issued by Bottega”
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