The Prada men‘s collection for Spring/Summer 2022 is a long red tunnel where, only by continuing to walk, you can glimpse the light.
Creative directors Miuccia Prada and Raf Simons start from a metaphor of life after the pandemic. If the tunnel is seen as a prison, the sand and the beauty of the Sardinian landscapes as the long-awaited freedom, the reunion with a similar space. We witness a real interaction between artifact and nature. Going through a long red tunnel, you come to have contact with a familiar environment. It is only at a certain point that the setting changes and we witness Prada models lying on the sand between boulders and floats.
“A sense of utopia, of ideal, of hope and positivity. Immersing yourself in nature, going to the beach, is synonymous with freedom. It is utopian. It is truly a primary need, but also an intellectual need. “
Miuccia says. The ss22 collection represents everything we expect and hope for from now on. The joy of everyday life, being able to live life as an exhilarating experience, the pursuit of joy in little things. And even the same collection tells us about clothes suitable for everyday life, combined with accessories not left to chance: a parade of bucket hat with rear micro-pocket, geometric handbags, multi-zip backpacks, lightweight acetate glasses and shorts that we see get shorter and shorter. Everything is colorful, from 70’s prints to over-the-knee shirt-suits to white patent leather trench coats.
If I had to think of a single adjective to define the work of Miuccia and Raf Simons, I would use the term direct. Yes, because the message arrives loud and clear. Everything revolves around the real, the human, and this is the strong point. There is nothing complicated, everything is pure, everything is synthesized in an endless horizon that wants to give us back our freedom.
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