The idea of femininity in the Burberry campaign for the Olympia Bag

Burberry 1

Burberry unveils the campaign of the bag called Olympia Bag designed by Riccardo Tisci and it is immediately the it-bag of the moment.

Not only is this an exclusive bag with a curved silhouette that seems to adapt and mold to the body, but the campaign also features three exceptional icons: Fka Twigs, Kendall Jenner and Shygirl. Yes, because it was not enough to focus on the accessory of the moment, the intent was to create a fusion between the object in question and the three ambassadors who fully embody the idea of femininity.

Burberry 2

Burberry 3

Burberry 4

The bag is characterized by a crescent curve and, in addition to modeling itself to the wearer’s body, it has an aesthetic that incorporates both the athletic and the classic sphere. It has an arch shape, and is equipped with a shoulder strap and finished in smooth leather. It features gold or palladium-plated metal elements engraved with the Burberry logo. Available in many colors and in many sizes. Comfortable, versatile. It is the bag that cannot be missing in the wardrobe of us women.

“I wanted to create the perfect shape, something that could capture the essence of femininity. So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy: FKA twigs, Kendall and Shygirl . These women are incredibly talented and self-confident, and have a natural pride and determination to carve out their own paths, each freely expressing their originality through their creativity “.

Riccardo Tisci told. If we carefully observe the campaign, in which the three stars were immortalized by Inez van Lamsweerde and Vinoodh Matadin, we note that the choice fell on a minimal background that leaves room for the three female figures. Even at first glance, attention can only focus on them. The accessory in your hands, your gaze fixed on the camera. In this way it is possible to capture the essence of being a woman, the power and beauty of feminine energy. Attention is equally captured by Olympia, always at the center of each shot.

Burberry, therefore, decides to launch its new campaign by telling a very specific story. And the story is: who said that an accessory to be feminine must have who knows what eccentric element? Many times, just like in this case, femininity is synonymous with simplicity, self-confidence, pride in knowing how to carry.

____________________