An approach free from inhibitions. This is what comes out of the A-Cold-Wall men’s ss22 collection.
Samuel Ross has added a new spirit to his work after a stint in London where he decided to focus on his loved ones. New colors, a new conception and execution of the work. The designer decided to first ‘study’ the conceptual and emotional aspect of the collection and then move on to the details and functionality of the garments.
” Self-expression through adversity, hiding as an instrument of comfort. The theory of color as optimism”.
So the designer Samuel Ross introduced the ss22 of his A-Cold-Wall to MFF. A collection made up of minimalist silhouettes, different colors and asymmetries. Structured vests and parkas, nylon and technical fabrics combined with super-long scarves, exaggerated ponchos and a series of totes and shoulder bags.
All the work revolves around the choice of fabrics, fit and performance. The priority for Samuel Ross was to look at the needs of users, more than ever after the pandemic year. This is why the designer decides to start from a very specific concept: the thought of mortality, of life as something fleeting. Hence the idea of intensified primary colors, the idea of youth and play. The emotional touch is evident, from the garments worn by the models, from the sensations they arouse: they are almost armor that protect the wearer.
“This is a radical approach to collaboration, it’s free from inhibitions and driven by emotions,” concluded Samuel Ross. That does not make a mistake.
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