P448 is a streetwear and contemporary sneakers brand that bases its key values on authenticity and self-expression. P448 sneakers brand announces the opening of its first store in Milan, in the Brera District to celebrate its vision and identity of
FILA LAUNCHES A NEW VERSION OF THE ICONIC SNEAKER The FILA V94M Reflective is everything a man and a woman can want. Because it is another world compared to the model zero born in 1994, 26 years ago, and it
When you become Formula 1 world champion, for the sixth consecutive time, perhaps speed is no longer enough for you, perhaps the adrenaline has reached such a high level that you need to overcome new limits. And when you win
At the beginning of the eighties the Milan area is literally invaded by a new fashion, a new way of dressing and living the street, perhaps one of the few trends that can be defined as 100% Made in Italy,
“Never change a winning a team”, Adidas Originals and OAMC still form an alliance to launch the new Type O-3. After the success of the Type O-2 sneaker, revealing the collaboration to the silhouette of the Type O-3 boot during
Until a few years ago, it seemed almost unthinkable to create a link between the world of football and streetwear fashion. Two completely different planets, almost opposite, but when these two planets collide, the results can be unexpected! For the
With the SS20 collection, WOLM breaks the rules of sportswear while staying inside. Going out of the ordinary to get back, is the idea behind WOLM, which for the SS20 revisits in its own key the classic canons of
From catwalks to Streetwear, from heel 12 to Sneakers. The splendid Gigi, after collaborating with Reebok for the #PerfectNever campaign in which she is the protagonist, where, she wanted to send a clear message of emancipation to all women,
Announced the capsule collection born from the meeting between Matthew M. Williams and the American brand Stüssy. Together they created a t-shirt and a pair of leather boots, produced in collaboration with ROA, the Italian streetwear-hiking brand. In
For the FW19 season, WHY NOT BRAND raises what has always been its mission. The new collection indeed brings tailoring to the streetwear world, for a totally innovative style evolution. The imprint of WHY NOT BRAND has always represented
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetsyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.
