THE NIPPONIAN COMPANY HAS CHOSEN AGAIN THE LONDONER DESIGNER Uniqlo and JW Anderson. They are not two names that, if put together, say nothing. In fact, the former is a giant of fast fashion, the latter, Jonathan Anderson, is, instead,
SENSUAL AND BOHEMIEN: THE MAN VAN NOTEN FOR THE NEXT WINTER The man Dries Van Noten is passionate for the next winter season. The Belgian designer does not leave out any detail for the autumn-winter collection presented these days in
THE BRAND HAS FUN WITH THE PACK DEDICATED TO MICKEY MOUSE The wait is over, the adidas Mickey Mouse Pack will soon arrive. The occasion is the celebration of the year of the mouse, according to the Chinese calendar. The
THE COMPANY INAUGURATES THE FIRST DROP OF 2020 WITH AN ANIMALIER STYLE Spring is not yet upon us but FILA calls it out loud. The Biella-based company, founded in 1911 by the Fila brothers, continues to run with its iconic
THE TWO BRANDS COLLABORATE FOR THE FIRST TIME Ader Error x Eastpak is a collaboration that looks to the future. Fashion needs to move forward. Whether it is high or with a streetwear footprint, this industry can never slow down.
THE AMERICAN BRAND ARRIVES IN FLORENCE WITH A COLLECTION AND AN EXHIBITION Blauer brings two important innovations to the men’s edition Pitti 97: the men’s autumn-winter 2020 collection and an exhibition. The first in full mountain style revisits its urban/police
THE PAST RETURNS TO THE BRAND U.S.A THAT PRESENTS THE JAZZ 4000 Saucony Originals the Jazz 4000. The American brand reintroduces a historical shoe in the spring-summer 2020 collection. After all, we are in times of pure revival. The Saucony
THE ENGLISH BRAND AND THE FLORENTINE STORE TO SUPPORT THE SAFEGUARD OF THE PLANET Vivienne Westwood and LuisaViaRoma Sustainable. A collaboration with a rebellious and classic tone, to contribute to the increasingly evident cause of climate change. How? Through the
Virgil Abloh and Leonardo da Vinci. THE PARISIAN MUSEUM ASKED THE OFF-WHITE ™ DESIGNER TO CELEBRATE THE ITALIAN ARTIST Virgil Abloh and Leonardo da Vinci, the strange couple. It could be the ideal title of a science fiction film, instead it
THE COMPANY CELEBRATES THE HISTORICAL SNEAKER WITH AN AD HOC COLLECTION 2020 will be an important year for the adidas Superstar sneaker. In fact, the iconic urban shoe of the German company celebrates its first fifty years, after having been
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetsyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.
