Off-White founder Virgil Abloh makes a t-shirt for Street Souk: a world-class event focused on celebrating the vibrant streetwear culture in Nigeria.
Over the last few years the fashion industry has finally focused its eyes on creative black and their deep influence on contemporary fashion. A striking example is certainly Virgil Abloh: born in 1980, born in Illinois from parents who immigrated from Ghana, he was able to revolutionize the canons of contemporary fashion and create the perfect mix of luxury and streetwear.
As we know it reaches the peak of success in 2013 when launching on the market Off-White. Brand that has conquered the heart of the Millenial, with multifaceted collections, between luxury and street. Versatile is the perfect adjective to describe it: it does not create simple clothing collections, but broadens its horizons outside the fashion world, dedicating itself to art, architecture and design in general. (collaboration with Ikea)
He revolutionized two worlds before him distant light years, giving rise to a “sartorial streetwear” not surprisingly today he is also creative director of menswear of the French maison Louis Vuitton.
What is Street Souk
t is an international convention, founded by @Iretidee99 in 2018, based in Lagos, Nigeria. Just held this December 20, Street Souk 2019 in the last edition hosted more than three thousand five hundred people and more than fifty brands that have exhibited their hybrids between colorful African culture and street style. The fair is empowering Nigeria’s future generation by creating a unique space where emerging talents can express themselves and show their creativity.
Streetwear contaminated by the patterns and colors of Africa, make the urban style creative and unique.
A real bridge between the Nigerian creative scene and the international scene. It is no coincidence that Nigeria is the host country of the festival, the place that most of all in recent years has distinguished itself as the most interesting and innovative creative heart of Africa, but with the aim of crossing the national borders, so much so as to attract prestigious names from the fashion and music industry.
The mission
The main purpose of the event is to bring together all Nigerian and emerging African streetwear brands, but also more established, in one place to create a platform where they have the opportunity to showcase and sell directly to their target audience to grow exponentially. Street Souk is a place where people who feel the same way can network and connect: the hub of streetwear in Nigeria and center of exchange of culture. The goal is to build a community of streetwear in Africa, through Nigeria, and to export it to the world.
Off-White capsule for the event
As already mentioned, Off-White has greatly contributed to the revolution of the world of contemporary fashion and streetwear. And his founder of Ganesian origins, could he miss such an event? Not physically present, but for this edition 2020 Virgil Abloh has packed a capsule of t-shirt on the occasion of the fair. Virgil first met the founder of the event five years ago
“Africa at the moment is at the forefront of a revival of fashion led by young people”
Says the creative streetwear in the post in which presence the t-shirt of a bright yellow, in full line with the trend colors 2021.
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On the shirt appears the words “I support young nigerian women”, while on the back prints in classic Off-White style.
The t-shirt was worn by the founder and can be purchased on the event website, at a cost of about 100.00 € (if we did the calculations correctly), in fact the price is expressed only in the Nigerian lira. We just have to try to buy it to find out!
Virgil Abloh: versatile artist with altruistic soul
Virgil’s generous soul and love for his roots, which have always characterized him, continue to grow. Recently raised $1 million in favor of scholarships for black students through the Virgil Abloh “Post-modern” Scholarship Fund, which will be managed in collaboration with the Fashion Scholarship Fund (FSF), the leading non-profit organization oriented to fashion and workforce development in the United States.
The mission of the Abloh Fund is to promote equity and inclusion in the fashion industry by providing scholarships to students of academic promises of black, African-American or African descent. In addition to funding the scholarship it provides additional support to accomplish its mission in the form of mentoring, information and support services.
In support of less fortunate young people but with talents that cannot be wasted, multitasking, innovative and brilliant: it is the perfect figure for the “fast” and constantly changing fashion that we are living.
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