The nineties as a watershed. In fashion, in cinema and in music, as well as in literature. You abandon the opulence of the typical silhouette of the previous decade, the hairstyles become smooth and soft, the makeup is almost absent. Oasis compete with Blur for the coolest brit-pop band and Nirvana impose themselves on the underground rock scene. This is how grunge is born. The movies that come out in theaters – from those made in Hollywood to our own – see their worthy representative of those years in Trainspotting, directed by Danny Boyle, whose sequel was recently released, always with the same actors, starting with Ewan McGregor. Weer, Swiss fashion brand founded by Karin Lorenz in 2014, is inspired by the world filmed by the British director for the summer 2018 collection.
The absolute protagonist is the worker tracksuit, in a feminine and aesthetically pleasing, wearable, version, on which key pieces of the season gravitate, like the t-shirts – the iconic garment of the fashion house – some of which are handmade in a limited edition and treated so that the surface is rough to the touch; then tops, pants, skirts and parkas. The purity of the shape determines the look of the collection, underlined by precise geometric lines, such as those on the shoulder-pieces, in a lighter version than in winter. No constraints, tight-fitting fabrics, only the comfort of cotton, the main material of the summer, which gives garments characterized, some, from being transformable: the short jacket with zippered panels and the long dress-shirt, whose sleeves they are removable, for example.
The colors are obviously acidic, psychedelic: orange, olive green, silver and fuchsia are imposed on black and white. Among the prints, few, never miss the military one. All these elements are thought out, studied and, finally, made in Europe, with Italian and Japanese materials.
Weer is a brand that is becoming known in the fashion system and also in the socialite world in which Frenchwoman Caroline de Maigret gravitates, who recently wore one of their winter collection coat. All with key ingredients: excellent communication on social media, special attention to production and materials, and an aesthetic as intriguing as it is updated. A millennial reality for the millennials, which probably do not know who are the Underworld or what is Born Slippy, but who know exactly how to combine a shoe with a trousers, thus determining the style choices not only between them, but also the brand themselves. And Weer seems to have understood it well.
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