THE MAISON AND THE SPORTSWEAR BRAND WORK TOGETHER FOR THE FIRST TIME
It must be admitted that when an email arrives with Prada for Adidas as an object one is struck. What will the two companies have in store for us? The first very Italian, Milanese – since its foundation in 1913 – the other German has become known all over the world for its avant-garde sneakers and its endless partnerships with other luxury companies.
Well, the collaboration is based on tradition, technology and innovation. The new vision, inspired by these three main points, draws inspiration from the prestigious past of both brands, exploiting their technological skills to redesign and innovate timeless icons.
Moreover, Prada has never ignored the sporting environment. The Luna Rossa sailing team is well known. Founded in 1997, with which Prada participates in the America’s Cup – the oldest sports trophy in history, as well as the most prestigious international sailing competition. This area is the perfect laboratory for testing new materials and technologies, and has the ideal conditions for perfecting the science of sailing.
THE PRODUCTS OF THE PRADA FOR ADIDAS COLLECTION
The collaboration between the two brands will lead to the production of the new technical sailing shoes by Luna Rossa which will be unveiled in 2020.
However, it is possible to get a taste of what will be Prada for Adidas with the presentation of two models that draw on the rich heritage and iconographic tradition of both brands. Paying tribute to timeless classics. Born for sport, rethought for street style, and now transformed into luxury items, the classics of the two icons, recontextualized and revisited, will debut worldwide in December 2019.
Therefore, the production will merge creativity and manufacturing, creating models for men and women in limited edition, entirely made by Prada in Italy.
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