«It’s a dream come true to officially join the Playboy family. I can’t believe this is real.»
These were the first statements made by Cardi B when the news about her hiring, as the first creative director in residence by the brand Playboy, has spread.
Sensuality, femininity and personality: no one could be more suitable than the 29-year-old New Yorker to fill this role, which was in fact created specifically for her. She will be entrusted with the task of designing collaborations with brands and products for sexual well-being, she will take care of merchandising to expand the brand and the community, but she will also deal with digital publishing content. Cardi will be «founding creative director and founding member of CENTERFOLD», the social content platform branded Playboy, too. Its launch was announced by the end of the month, with the promise of a free and filterless interaction between fans and creators, addressed to «all those creators of content out there that do bold, revolutionary things and that really change the culture».
Known not only for her whimsical personality, for her way to speak the truth but, above all, for her spontaneity and freedom of expression, the author of WAP is perfect for the role she has been assigned and has not hidden her enthusiasm about it even on social media:
«For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already – I can’t wait!»
Her enthusiasm is surely reciprocated as Ben Kohn, CEO of the PLBY group, defined her as a creative genius. The company explained the choice made with these words: «through her unrepentant commitment to free expression, her dedication to elevating art, her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand».
The disruptive entry of the singer-songwriter marks a new era of rebirth for the brand, founded by Hugh Hefner in 1953, that last March announced the release of the last physical issue, to be able to focus on digital and 2.0.
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