It ‘s rare, very rare that market arrivals a brand that contains so much hype and energy.
But let’s order.
Losers is a Japanese brand of sneakers, launched in 2012 in Tokyo, in the district Harayuku by Sneaker Wolf, to his credit already collaborations with brands like Nike and New Balance. The shoes record sparking immediate attention of sneaker-head in the Japanese market, for simple shapes but damn effective and for that brilliant detail: the V-band front that echoes the design of the traditional Japanese wooden sandals.
From tradition to the future going from streetwear.
Losers immediately become one of the coolest sneaker label in Japan, receive reviews from all the magazines, from Sneakerfreaker to Freshness and then calling in boutiques and in urban concept store ahead of the world, from Up The Store (Australia), Starcow (Paris), Foot Patrol (Uk) to name a few.
The news is that Blackboard, (which already has a tradition in the discovery of phenomena, think about Munich) has decided to distribute the brand in Italy, in a hyper-selected and also work closely with the founders of the brand.
At Pitti, the brand is presented in style with a collection in our opinion really crazy.
Maybe it was the shoes that sneaker-maniacs were waiting. A brand ‘exotic’ and emerging with a far cry from the mass distribution. Iconic shoes of which there is something for everyone: from those minimal plain, to those in paint, black and white to those who will accompany very well dark looks so cool these days.
The price is also very interesting, because we are talking about shoes that will come out on the wing of the 100 euro … and this will certainly help the explosion of a phenomenon. I think we will find in between the high-end boutiques that already sell sneakers as Golden Goose and sneaker-stores more real and authentic. This is our idea.
ALL PICTURES IN THE GALLERY BELOW.
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