"Palace Artois": the duo celebrates British pub culture

After publishing the video of the advertising campaign a few hours ago, Palace raised the curtain on another unprecedented partnership with (drum roll …) Stella Artois. Yes, the streetwear giant has joined the well-known Belgian beer production company, in a collaboration that celebrates the much-loved culture of British pubs.

“Stella Artois is our favorite beer of all time, and has always held a unique place in our culture, visually and physically. There is nothing else like Stella “said the Palace team.

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Focused on the distinctive graphics that mix the iconography of one with the visual identity of the other, the capsule called “Palace Artois” offers a wide choice of products, from clothing to accessories to a selection of pieces belonging to the world of beer. Key items include jackets and matching denim sets, blue or white Oxford shirts complemented by matching shorts. Then there are the hooded sweatshirts available in different colors, while the “P” logo appears on the T-shirts, which takes on the appearance of a glass of beer.

Accompanying accessories include: caps, wallets and a tote bag. To this are added household products such as: glasses, coasters, a bottle opener, beach towel, umbrella, etc. The entire collection appears marked with the “Palace Artois” logo.The debut is scheduled for February 19th on the official website of the British brand. A collaboration that knows how to fully hit the palate of young beer lovers, with a skate and streetwear soul.

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Irene Larussa

Irene è diplomata in fashion styling presso l'Istituto Marangoni. Di origini calabresi, vive attualmente a Milano. E' alla costante ricerca di stimoli nuovi da cui trarre ispirazione per alimentare le sue più grandi passioni: styling, grafica e scrittura. Il suo sogno è infatti lavorare nella redazione di un fashion magazine.