Marco Gobbetti, after less than 5 years at the direction of the historic British fashion house, Burberry, returns to the Italian heritage taking on the role of general manager and CEO of the Salvatore fashion house.
The news comes out of the blue. Gobbetti was commissioned, in 2017, to manage the new Burberry change to bring it back to the gold he hadn’t seen for a while. His operations have been very successful up to this point and, above all, the project envisaged by Gobbetti to restore balance in the London based fashion house was not at the end of the work.
Behind the choice of the chief executive there seems to be the only motivation to be closer to the family, to return to his native land and to be able to manage a luxury brand with a strong potential like Ferragamo without having to indulge the distance as it was necessary for him to do over the course of his career for the past 20 years.
With a CV that sees him in the direction of brands such as Céline, Moschino and Givenchy, it will certainly not have been a problem to realize the goal of getting closer to one’s homeland without losing the prestige of the experience acquired. Gobbetti will remain in charge of Burberry until the end of 2021, to allow the brand to find a worthy successor and to carry out as much as possible of the plan he envisaged for the brand.
“With Burberry re-energised and firmly set on a path to strong growth, I feel that now is the right time for me to step down. I have every confidence that the creativity and strong values that define Burberry will continue to drive the company’s future success.”Gobbetti said in a statement
At this point, however, the question arises spontaneously. When Gobbetti left Givenchy to follow the Burberry direction, he brought with him the creative director of the house, Riccardo Tisci. Will the couple be separated or will we see Tisci managing the Ferragamo creative team next year?
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