I don’t know if as a child they ever took you to the cinema to see one of your favorite cartoons. To me yes: I was in the mountains, the cinema only had one room and the film was one of the most famous anime that the Western world has ever loved. It was a film from Studio Ghibli, a Japanese animation film studio that from the 1990s began to give European children a different flavor than they were used to. The cartoons were “different”: the plot did not undergo drama, the pace was slow, calm, calm. There was no need for any hustle and bustle to attract attention: the characters lived their own lives and from small daily adventures they learned the mysteries of life.
Loewe is a solid company – it doesn’t need any fuss to get attention. It is approaching its 175 years of life, establishing itself as one of the longest-running and solidest luxury fashion houses in existence. But stable does not mean immobile: innovation is the engine of the most fascinating creations. So, just days before the new year, Loewe announces the release of their first Anime Capsule Collection.
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The anime they will be inspired by is one of the souls I was talking about above, one of those that first brought that different flavor of calm, elegance, youth and light-heartedness typical of the East: My Neighbor Totoro, an anime created by the Studio Ghibli at the turn of the 80s and 90s.
My Neighbor Totoro talks about travel, new discoveries, friendship, inclusion and adventure: important concepts for Loewe, which creates each piece of this collection focusing on the harmony and tenderness of youth.
The collection includes jackets, sweatshirts, t-shirts and leather accessories, such as bags (in various models, including shoulder bags, backpacks and buckets) with the most famous characters of the film drawn on them.
The LOEWE x My Neighbor Totoro capsule will be available starting January 8, but you can register here to participate in the early launch of the collection with limited access.
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