Continues our long roundup on Pitti Uomo, and as befits the grand final, we kept the fireworks.
It ‘s a bit’ the search for the Holy Grail, for Wait team, but also for stores and buyers. We are talking about the coats, the product that is able to sign the generations, it becomes icon and bestseller: a bit ‘as happened for Barbour or for Woolrich Artik Parka.
When we found ourselves in front of this product, some vibrations along the back we have marked that the road was the right one. A bit ‘like a metal detector to pass the night on the beach, and suddenly starts to beep-beep-beep, louder and louder. Something there for sure. Then in the sand that there is a handful of coins falling from a pocket or the treasure of Willy The Orbo is not given immediately know.
Swiss Chriss is a brand that we know for a long time, which we enjoyed in the past few years working on coats and jackets in wool and boiled-wool taste simple and refined.
But in this round Swiss Chriss wheels out the joker. The idea is to those most just: return to the origins of the brand when the first garment produced was just born reusing the Swiss Army sleeping bag.
Getting back to basics then, the brand develops a collection that draws on the sleeping bag quilted military lozenges Swiss Army and named Sempach: a ‘simple and basic idea that i would call it deadly.
No fuss, no complicated collection of 40 models and 20 colors useful only to confuse buyers and customers.
Simplified everything, because if the ideas are clear even the results are better.
3 models, simply: short, medium and long. Variant in men and women and in two colors. Military and black. You can not ‘wrong.
The jackets we have also tried had an exceptional fit, they have that mix of ‘clean product no logo’, but at the same time have recognition for connoisseurs, like the white label on the front edge. Minimal, but not invisible.
The details are simple and neat: the side zipper on the bottom for easy fit, the inner liners that recover the covers of the army, and pull-cords of the inside pockets, one of a kind, which take exactly the patented rediscovered in Swiss military backpacks.
If the price is what you have to say (starting from 249 EUR) Gentlemen: we are probably facing the must for next season.
Blackboard is the official distributor.
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