Mia Bag has given life to a real phenomenon over the last few years.
It is certainly not easy to enter such a winning and strong way in a crowded market like the bag market.
The brand has done so thanks to a very strong identity that characterized collection after collection, always based on a very clear background theme and married with courage to the end. Not 100 different models and styles, so as to please everyone in the hope that some of these could hit the market, but a unique and clear style declined in various sizes and shapes.
This, from the very first collection made of quilted bags, was the strength of the brand. Focus on a concept and believe in it to the end at the cost of risking everything: but it is precisely this that has given great power and impact in the windows and created the tam-tam effect given by the recognition of a product.
The new collection, with the usual courage, turns everything around. One theme: take Persian rugs, in miniature format, and fold them to make them into bags. Finish with shoulder straps lined with colored fur, bamboo handle curved and decorated with metal letters to finish the closures.
The impact is strong and original. And we are really convinced that this collection is even more apt, compared to those of recent seasons. The icon-effect is around the corner. Let it bet?
Official site : www.miabag.it
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