Prada embraces the future and innovation, choosing to give a virtual reality experience to its customers!
We live in a time when we are forced to distance ourselves from society but we are lucky enough to have cutting-edge technologies.
For this reason, the brand of Miuccia Prada and Patrizio Bertelli has decided to provide consumers with a safe experience and as close to reality as possible.
We’re talking about the Virtual Reality project, which was initially conceived as an extension of the retail service and integration of the in-store experience.
Today, however, the virtual reality signed by Prada allows its users to view content using the VR headset wherever they are.
The chosen platforms are Youtube VR, VEER, Oculus, and Youku, while the contents constitute a real journey into the Prada universe.
The journey takes the consumer wearing the headset to the best single-brand stores, including those in Tokyo, New York, and LA, as well as the Fondazione Prada in Milan.
Visitors can see the F/W 2020 and S/S 2020 fashion shows and discover how some iconic products are made.
All this by sitting on the couch at home!
To learn more you can visit the official website!
Discover also the reopening procedures, schedules, and programming of Fondazione Prada in Milan!
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