Virgil Abloh presents “The Adventures of Zoooom with Friends”, a new concept for his latest collection Men’s SS 2021 by Louis Vuitton.
The traditional format for the presentation of fashion shows has been repeatedly upset and revisited during digital fashion weeks.
Louis Vuitton Men’s creative director Virgil Abloh wanted to do the same to introduce its collection Spring Summer 2021.c
The video teaser, in fact, is a real intercontinental journey that sees protagonists Zoooom and his friends, all animated characters.
The latter are immersed in the urban atmosphere perfectly, thanks to the team of animation director Reggie Know.
Zoooom’s journey begins at the historic site of the Parisian house: Asnières.
The animated protagonists follow movers who are packing containers to load them on a huge merchant ship, destined to sail along the Seine and beyond Paris.
The colorful crew of characters are hiding, a bit like stowaways… which wants to remember the adolescence of Virgil.
The theme of the trip is linked to what inspired the collection by the name “Message in a bottle“.
Watching “The Adventures of Zoooom“, you can follow what is the virtual path of Spring Summer 2021.
Abloh wants to redesign the calendar, going beyond the rules imposed by the fashion system so far.
Stay tuned for the next appointment that will see the animated protagonists make a stop in Shanghai on August 6!
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