Dolce&Gabbana inaugurated a new traveling pop-up concept and Riccione was chosen as a pilot city to launch the project.
Fashion, creativity, craftsmanship. These are the values with which the Italian brand Dolce&Gabbana inaugurated in Riccione a new concept of itinerant pop-up entitled DG Container.
The pop-up store located in Viale Ceccarini resumes almost all of the Dolce&Gabbana store in Milan in Via Spiga, inaugurated in June and dedicated to men’s and women’s footwear.
Inside the container will be available customizable T-shirts and sneakers, made exclusively for the Romagna’city. Customizable because skilled artisans will decorate the products with drawings and writings: shoes and accessories will become special canvases on which to paint hearts, stars, crowns and phrases of love.
The DG Container will remain open until 11 August, but the exclusive possibility of making your pair of shoes unique is limited to dates between 2 and 4 August.
The project is carried out with the support of the Municipality of Riccione and in collaboration with Gaudenzi Boutique, historic Italian and Emilian excellence, which has always been recognized for the quality and high-end fashion selection within its wonderful stores.
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